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YouTube is more alive and powerful than ever before – it's just that most people's strategies are what's dying.

Many marketers are leaving piles of money on the table because they're making one critical mistake with their YouTube presence. They're treating their organic content and their paid ads like they're from completely different planets – never to mix, never to amplify each other.

That separation is costing you leads, clients, and revenue – and today, I'm going to show you how to fix it!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• I'll share my "Unified YouTube Strategy" that combines organic content with paid ads to create a lead generation machine

• You'll learn the top 3 mistakes that make your YouTube channel bleed leads (and how to fix them)

• I'll walk you through exactly how to craft content that converts viewers into leads into paying clients

• And I'll give you the framework to start implementing this approach in your business right away!

Alright, let's Dive In...

The Unified YouTube Strategy: Where Organic & Paid Work Together

Imagine this: You're pumping out content consistently on YouTube like crazy, but when you look at your lead numbers, you're staring at an empty void of zeros.

Sound familiar?

The problem isn't YouTube. The problem is treating your organic YouTube strategy and paid ads like they're from different worlds.

The truth is, these two approaches are actually two sides of the same coin:

• Organic content builds trust with your audience like nothing else can

• Paid ads are fast, efficient, and easily scalable

When you combine these two approaches? That's when the magic happens.

At AdOutreach, we've seen this work not just for ourselves but across thousands of our clients as well. They're not just scaling their channels and subscribers, but actually generating quality leads and clients.

One of the most powerful strategies we use is the ability to retarget all the people that watch any of our YouTube videos (yes, including people watching this one right now) with conversion-focused ads that get them to book direct calls with us.

Every single month like clockwork, we get dozens of booked calls coming in from people that see our retargeting ads after watching our content. That's the power of treating organic and paid as part of the same unified strategy.

The Top 3 Mistakes Causing Your YouTube Channel to Bleed Leads

Before I show you how to implement the unified approach, let's talk about the three critical mistakes that might be sabotaging your results right now:

Mistake #1: Running InStream Ads to Public Videos

This is a big one. Many marketers run InStream ads (the ads that appear before other videos) using their public YouTube videos. This is a serious error!

Here's why: When people skip those ads (which is natural and expected), it sends a negative signal to YouTube's algorithm about your content. All those "Skip Ad" clicks decrease your watch time and can significantly harm your channel's organic growth.

Instead, you should only run InStream ads using unlisted videos – videos that aren't publicly visible on your channel. This way, the skips don't affect your channel's performance metrics.

Mistake #2: Promoting / Boosting Bad Videos

This is where a lot of marketers go wrong. They think throwing money at a subpar video will magically turn it into a lead generation machine.

But here's the cold, hard truth: advertising only amplifies what's already there.

If your video is engaging and informative, ads can help it reach a wider audience beyond what the YouTube algorithm might do organically. But if it's boring or confusing, you're just paying to showcase those flaws to more people.

Mistake #3: Treating Organic and Paid as Completely Separate

This is the silent killer that's making your YouTube channel bleed leads without you even realizing it.

When your organic content and paid strategy aren't aligned, you're missing out on the compounding effect that happens when they work together. Your organic videos should be building the foundation for your paid campaigns, and your paid campaigns should be amplifying the reach of your most effective messaging.

The Solution: How to Turn YouTube Viewers into Leads

Now that you know what's going wrong, let's talk about how to fix it. Here's the unified YouTube strategy that works in any niche:

Step 1: Establish Your Content Pillars

Start with the foundation: your content pillars. These are the core themes that drive both your organic and paid strategies.

For coaches, consultants, and service businesses, common pillars might include mindset, strategy, and client acquisition. By focusing on just 3-5 key topics, you're creating content that resonates with your target audience whether they're watching your regular videos or seeing your ads.

Limiting your key topics to just a few related themes helps keep your channel – and thus your audience – focused on the things that convert best.

Step 2: Create High-Value, Problem-Solving Content

When you create high-value problem-solving content across these pillars, you're setting yourself up for success on both fronts:

• Your organic videos attract viewers and keep them engaged

• Your ads hit home because they directly address the same pain points and inspire immediate action

You're targeting people who know, like, and trust you – and because of this, they are far more likely to convert.

Step 3: Use Organic Data to Inform Your Paid Strategy

Having a strong organic presence can absolutely impact the performance and conversion rate of your campaigns beyond direct retargeting.

Create custom audiences that convert like crazy using data from your organic channel performance. Focus on real viewership and engagement on your channel to help your conversions soar.

Step 4: Set Up Advanced Tracking

To make this work optimally, set up advanced tracking tools like Google Tag Manager and Google Analytics. These tools will help you monitor the performance of both organic and paid efforts together, identifying top-performing content and tracking the viewer journey from casual viewer to paying client.

Step 5: Create Lead Magnet Videos for Ad Campaigns

Create dedicated lead magnet videos specifically for your ad campaigns. These should be designed to drive opt-ins and conversions effectively while still providing valuable content your viewers want to watch.

When you use your organic presence to warm up your audience for those paid ad funnels, you're preparing them for your more conversion-focused ads in the future.

How to Create Content That Converts: The Science Behind It

This isn't guesswork – there's a science to creating content that converts well on both organic and paid fronts. It's not easy, but once you nail it, you'll have a lead generation machine that works around the clock for you and your business.

Your videos need to solve the problems at the core of your audience's existence. Here are the three key attributes of problem-solving content:

1. Specificity

Address a particular challenge that your ideal clients face. Don't be vague or try to solve everything at once. Zoom in on a specific pain point that resonates deeply with your target audience.

2. Actionability

Provide clear, implementable steps to solve the problem. Your viewers should be able to take what they learn from your video and apply it immediately to see at least some progress.

3. Depth

Go beyond surface-level advice to offer genuine value. Don't just scratch the surface – dig deeper to provide insights that your viewers can't easily find elsewhere.

When you nail these three elements, you're not just attracting viewers; you're building a loyal audience that sees you as the go-to expert in your field.

Here's where it gets really interesting: your organic content isn't just about getting views – it's priming your audience for your paid offers.

Think about it like this: your organic videos are the appetizers, and your paid content is the main course. By the time someone sees your ad, they're already familiar with your style and expertise. They know, like, and trust you, so they're perfectly primed for that targeted ad to guide them to the next step.

To make this work effectively, every piece of content should address a specific question or challenge that your viewers are facing. Create "teaser" content that leads viewers to your lead magnets. All roads should point toward helping your ideal client solve problems that are plaguing them.

This bridges the gap between your organic and paid strategies, enhancing your overall lead generation effectiveness.

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Putting It All Together: Your Game Plan for YouTube Lead Generation

Imagine turning every second spent on YouTube into potential client opportunities. This unified strategy is your game plan:

1. Blend organic and paid ads to accelerate your results

2. Build a content system that supports both approaches

3. Use retargeting ads based on your organic videos' performance

4. Create custom audiences to reach the best possible customers

This isn't just theory – it's the real deal strategy we use at AdOutreach. We've helped thousands of clients implement this approach with tremendous success.

By combining organic reach with smart paid strategies, you're creating a YouTube presence that actually converts.

Ready to Implement This Strategy in Your Business?

If you're ready to stop bleeding leads and start crushing it on YouTube, I've got a couple of resources for you:

First, I want to give you our YouTube Channel Cheat Code – it walks you through everything you need to know about running in-feed ads to get more people seeing your content, and doing it the right way. We've found this is the secret to ethically rigging YouTube to show your content in front of more people for a very small ad budget.

[Get the YouTube Channel Cheat Code!]

Second, if you want personalized help implementing this strategy in your business, my team and I offer complimentary YouTube Strategy Calls. On these calls, we'll dive deep into your specific business, identify your biggest opportunities, and map out a custom plan to turn YouTube into your lead generation machine!

Book Your Complimentary YouTube Strategy Call Today!

[Book Your YouTube Strategy Call Now!]

I'm excited to see how you implement this unified YouTube strategy in your business and the results you achieve with it!

Stay Tuned for More Great Value & Content Coming your Way!

Here's a Sneak Peak at What's Coming Next:

• More Free Trainings & Resources --- In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what's going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you're Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today --- Stay tuned for some exciting announcements around this ;-)

• And a LOT More...

I'm serious when I say I want this to be The Most Valuable Newsletter You're Subscribed to --- Look out for us in your Inbox Every Week!

I'll see you in the next one!

To Your Success,

• Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is also Sponsored By:

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