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As we approach the end of 2024, I want to do something special...

Instead of just another regular newsletter, I've decided to put together my Complete Strategy Guide to help you absolutely crush it in 2025! 🚀

This is going to be a longer email than usual, but I promise it will be packed with so much value that you'll want to bookmark it and refer back to it throughout the year.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Special Edition:

• My Complete YouTube Marketing & Ads Strategy for 2025

• The Biggest Marketing & Business Trends Coming in 2025

• My "Success Framework" for Scaling Past 7-Figures

• The Latest AI Tools & Strategies You Need to Know

• Special End-of-Year Bonus Resources & Trainings

• And a LOT More!

Alright, let's Dive In...

Part 1: The Complete YouTube Marketing & Ads Strategy for 2025

Let me start by sharing something important: YouTube Ads are going to be BIGGER than ever in 2025.

Why? Because while other platforms are seeing rising costs and declining performance, YouTube continues to deliver incredible results when you know how to do it right.

Here's the complete framework you need to know:

The "Alpha-AI" YouTube Ads Strategy for 2025

1. Video Creation & Scripting

• Hook: Use pattern interrupts & bold claims

• Educate: Provide 2-3 valuable insights

• Call to Action: Clear next steps

• New for 2025: Incorporate more storytelling & case studies

2. Campaign Structure

• Use Demand Gen as your core campaign type (Google has announced that YouTube Ads are shifting to Demand Gen - it’s important to shift to these)

• Layer in Discovery/In-Feed ads for channel growth

• Implement our "Tree Scaling Method" to scale winning campaigns

3. Targeting Strategy

• Use Custom Intent audiences to Train Google’s AI to reach your ideal clients

  • This is the Alpha-AI YouTube Ads Strategy

• Use Detailed Demographics & Household Income

• Use the "3D Targeting Framework":

  • Right Person

  • Right Time

  • Right Message

4. The Optimization Process

• Daily budget management

• Audience refinement

• Creative testing & iteration

Get The Holiday YouTube Marketing Bundle! 🎄

This Holiday Season, we’re Excited to Have a Special YouTube Marketing Holiday Bundle with all of our Best YouTube Ads Trainings, YouTube Channel Growth Trainings & Video Marketing Strategies — Perfect for 2025 Success!

Get Access to All of these Trainings for a Special Discount (Expires Dec 31st)

Part 2: The Biggest Marketing & Business Trends for 2025

Before I share what I see coming in 2025, let me tell you something interesting...

When I first started AdOutreach, everyone told me "why use YouTube Ads when you can use Facebook Ads" and "Video marketing is too hard" --- Yet here we are, having helped over 3,000+ businesses scale with YouTube Ads & seeing better results than ever!

The key is staying ahead of the trends & being willing to capitalize on opportunities others miss. Here are the biggest trends I see shaping 2025:

1. AI-Enhanced Creative & Targeting

• AI tools will get exponentially better at helping create marketing content

• But the winners will be those who use AI to enhance their authentic message, not replace it

• Our [Alpha-AI Strategy] will become even more powerful as Google's AI improves

2. The Rise of "Hybrid" Marketing

• The future isn't just digital or just traditional – it's both

• Combining YouTube Ads with organic content & other channels

• Creating an "OmniPresent" effect with your marketing

3. Increased Focus on First-Party Data

• With cookies going away, first-party data becomes crucial

• Building direct relationships with your audience

• The importance of email + phone number collection (remember my [5-minute tweak?])

4. Short-Form + Long-Form Content Synergy

• It's not about choosing one or the other - Demand Gen Ads combine both Long form YouTube Ads + Short Form Ads

• Using short-form to drive to long-form content

• Creating content "building blocks" that work across formats

5. Return to Authenticity & Trust

• As AI content increases, authentic human connection becomes more valuable

• Focus on building genuine relationships at scale

• The power of "Authentic Authority" in your market

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Part 3: The "7-Figure Success Framework" for 2025

After helping many clients achieve 7 figure success & having scaled my own business beyond multiple 7 figures & even all the way up to 8 figures, I’ve found some keys to success that will continue in 2025:

The 5 Pillars of Scalable Success

1. Clarity of Message

• Define your unique value proposition

• Identify your perfect target market

• Craft your "One Big Promise"

2. Traffic That Converts

• Master one primary traffic source (I recommend YouTube Ads!)

• Build your retargeting machine

• Create your "Marketing Ecosystem"

3. Systems & Automation

• Document your core processes

• Build your tech stack

• Implement the right tools (I'll share my favorites below)

4. Team & Leadership

• When & how to make key hires

• Creating accountability systems

• Building culture remotely

5. Continuous Optimization

• Weekly metrics review

• Monthly strategy sessions

• Quarterly planning cycles

Part 4: Essential AI Tools & Tech Stack for 2025

Here are the tools I predict will be game-changers in 2025:

1. Ad Targeting & Creation

• KeywordSearch.com - Our AI Ad Targeting Tool for YouTube & Google Ads is perfect for targeting your ideal clients (get a free trial here)

• Descript - For video editing & ad creation

2. Content Creation & Management

• Claude - For writing content (see my content repurposing game-plan)

• Opus Pro - For repurposing content into Short form Videos

3. Tracking & Marketing

• Cometly - For Marketing Analytics & AI Insights

• BeeHiiv - For Writing Email Newsletters (with AI Tools)

Special End-of-Year Bonus Resources

To help you hit the ground running in 2025, I want to give you access to some special resources:

1. [The Complete 2025 YouTube Ads Strategy Guide PDF]

2. [The Entrepreneur's Mindset Training]

3. [Quick Clients Strategy Template]

You can access all of these resources completely free using the links above!

Also, don’t forget to get all of our in-depth YouTube Ads, YouTube Channel & Video Marketing Strategies for 2025 inside our Holiday YouTube Marketing Bundle!

Book Your 2025 Marketing Strategy Session!

Want help implementing this in your business? I'd like to invite you to book a complimentary YouTube Ads Strategy Call with my team.

This is a full 45-minute Strategy Session where one of our top Marketing advisors will:

1. Deep dive into your business & create a custom YouTube Marketing gameplan

2. Map out your entire marketing funnel strategy for 2025

3. Show you exactly how to implement our Alpha-AI targeting strategy

4. Help you calculate your numbers & project your potential ROI

5. Give you our best tips for creating high-converting video ads

The best part? It's completely complimentary, and you'll walk away with a clear action plan regardless of whether we end up working together.

We'll help you map out your custom plan for 2025 success using our proven frameworks & strategies.

This is your opportunity to set yourself up for success in 2025! Book your Call Now!

Looking Ahead to 2025

I truly believe 2025 is going to be an incredible year of opportunity for those who are prepared to take action. The strategies and frameworks I've shared above aren't just theory – they're based on real results from spending over $7.7M on YouTube Ads and helping thousands of businesses scale.

Stay tuned for more value coming your way in 2025! This newsletter is just getting started, and I have some exciting new trainings, resources, and surprises planned.

To Your Success in 2025!

• Aleric Heck | Founder & CEO of AdOutreach

P.S. Don't forget get our Holiday YouTube Marketing Bundle & book your [2025 Strategy Call] to get personalized help implementing these strategies in your business!

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