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- Why Smart Marketers Are DELETING Content (And Still Getting More Traffic)
Why Smart Marketers Are DELETING Content (And Still Getting More Traffic)
The counter-intuitive SEO strategy that's crushing the old playbook
Natasha Saenz
September 19, 2025
In partnership with
Have you noticed how a lot of SEO "experts" are running around panicking about AI destroying their rankings?
Meanwhile, a small group of marketers are quietly seeing insane growth in their organic traffic - and they're doing it by embracing AI, not fighting it.
Recently, I had an incredible conversation with Nick Morgan, founder of Perspectus Labs, who dropped some absolute bombshells about what's really happening in SEO right now.
And let me tell you - if you're still doing SEO the old way, you're about to get left behind.
Watch The Full Video on YouTube:
The Great SEO Shift Nobody's Talking About
Remember when SEO was all about pumping out as much content as possible and building backlinks?
Yeah, that's dead.
Nick shared something that blew my mind - major players at the SMS Advance conference were down 20-40% in traffic year-over-year. These are the BIG players who've been dominating SEO for decades.
But here's where it gets interesting...
The companies seeing massive growth are doing the OPPOSITE of what everyone else is doing.
They're actually DELETING content from their sites. Hundreds, sometimes thousands of pages.
Why? Because Google has fundamentally changed how it ranks content. They've shifted from traditional keyword matching to vector-based analysis - basically, they're looking for clusters of tightly related content that prove you're an expert.
Nick put it perfectly: "You can go very deep, but not very wide."
The 3 Core Clusters Rule That Changes Everything
Here's the golden nugget that can transform your SEO strategy today:
Your website should focus on no more than THREE high-level topics.
That's it. Three.
Within those three topics, you can go as deep as you want. If you're in the YouTube Ads space (like me), you could have:
YouTube Ads for Coaches
YouTube Ads for Agencies
YouTube Ads for E-commerce
But you're NOT going to suddenly start writing about direct mail or unrelated topics.
This focused approach is what's allowing smaller, agile companies to overtake industry giants who are still playing the old "quantity over quality" game.
Nick shared an example of a small local client with ZERO SEO presence who generated $318,000 in revenue in just 6 months using this strategy.
Not in 6 years. Not with a team of 20 people. In 6 months with this focused approach.
The AI SEO Revolution (And How to Ride the Wave)
Here's what most people don't understand about AI and SEO:
We're not just talking about Google anymore. We're talking about ChatGPT, Claude, Gemini - all the AI platforms where people are increasingly going for answers.
And right now, there's a MASSIVE opportunity gap.
Nick called it perfectly: "It's kind of like the early days of Google Ads or Facebook Ads where if you just were showing up, you're making money."
The big companies aren't moving fast enough. They're still trying to protect their old rankings while smaller, more agile companies are grabbing the AI search real estate.
But here's the kicker - you need to optimize differently for AI than traditional SEO:
Schema Markup - This is how AI understands what your content is about
NLP Keyword Mapping - Natural language processing that helps AI contextualize your content
Semantic Indexing - Making it easy for AI bots to immediately know what your content covers
Most businesses are ignoring these technical elements, and it's costing them massively.
The LinkedIn AI Outreach Strategy Getting 34% Response Rates
Now, this is where things get really exciting...
Nick's team has cracked the code on AI-powered outreach that's getting response rates that would make any sales team jealous.
34% response rate. Let that sink in.
And of those responding, 23% are asking to book sales calls.
How? It's what Nick calls "adaptive personalization."
The AI researches each prospect individually - their LinkedIn posts, podcast appearances, articles they've written - and creates truly personalized messages that feel like they're from someone who actually knows them.
Example: Instead of "Hey, I saw you're a CEO and thought you might be interested in our services..."
It's: "Hey Nick, just saw your podcast with Aleric about AI SEO strategies. Your point about vector-based content really resonated. I'm curious how you're managing bandwidth with your cloud infrastructure given the AI processing requirements..."
See the difference? That's why it's converting at 15-20X the industry average.
The Bottom Line: Take Action NOW
Nick made a prediction that I 100% agree with: "In 5 years, businesses that haven't fully integrated AI into their core business systems will not be around."
This isn't about using ChatGPT to write emails. This is about fundamentally reimagining how you approach SEO, lead generation, and marketing as a whole.
The opportunity window is open RIGHT NOW. But it won't stay open forever.
Once the big players catch up and the tools become commonplace, the advantage disappears.
Watch the Full Interview
Want to dive even deeper into these strategies? I did a full interview with Nick where we go into much more detail about:
The specific technical implementations for AI SEO
How to set up your own AI LinkedIn outreach system
Real examples of businesses seeing massive growth
The future of AI in marketing (his predictions are mind-blowing)
Trust me, this is one interview you don't want to miss. Nick shares strategies that could literally transform your business in 2025.
Watch The Full Video on YouTube:
Listen to the Podcast on Spotify!
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Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
- Aleric Heck | Founder & CEO of AdOutreach
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