AI is everywhere these days, but the truth is, most people don’t know how to use it correctly.

That’s why I was so excited to have this incredible conversation with Jonathan Mast on the Marketing Minds Podcast & I had to share his game-changing insights with you!

Jonathan has been on the forefront of digital innovation since 1995 and has trained hundreds of thousands of people on AI through his company Whitebeard Strategies. He runs one of the biggest AI Facebook groups and has distilled AI down to its simplest, most actionable strategies.

Here's the thing - most people are overcomplicating AI or using it completely wrong!

Today I'm sharing Jonathan's Perfect Prompting Framework that will revolutionize how you use AI, plus his top AI tools and strategies that can literally save you hours every single day.

Watch the Full Episode on YouTube:

The Perfect Prompting Framework That Changes Everything

Jonathan shared something that blew my mind - most people are collecting prompts like trading cards, building massive lists they'll never use effectively.

Instead, he teaches a simple 4-step framework that works for ANY AI tool:

1. Tell AI What Type of Expert It Is Start with: "You're an expert [business consultant/copywriter/strategist/etc.]"

2. Give Background Context Share the relevant information about your situation or question

3. Ask Your Specific Question Be clear and direct about what you need

4. The Game-Changer: Ask for Clarifying Questions End EVERY prompt with: "Ask me any clarifying questions you have"

That last part? It's pure gold! 🏆

Jonathan explained that without it, AI makes assumptions (and we all know what happens when we assume...). By asking for clarifying questions, you're turning AI into a collaborative partner rather than a guessing machine.

Real Example: Getting Acquired

Here's how Jonathan would use this framework if someone was looking to sell their business:

"You're an expert business acquisition consultant. After years of building my own business and becoming an overnight success in most people's mind, I've been blessed to have the opportunity to have somebody want to buy my business. I'm clueless about what's involved in this process. I need you to guide me through the process to make sure that I can maximize the amount of money I can sell my business for while minimizing any ongoing liabilities. Ask me any clarifying questions you have."

Simple. Powerful. Effective.

The AI Tools That Actually Matter

While everyone's chasing the latest shiny AI tool, Jonathan keeps it refreshingly simple. Here are his go-to recommendations:

For Writing & Content:

• Claude (by Anthropic) - Jonathan's #1 choice for writing anything from books to SOPs

• ChatGPT - Great for custom GPTs and general use (he does 80% of his work here)

• Google Gemini - Finally caught up and now incredibly powerful

For Research:

• Perplexity - An AI search engine that actually answers your questions instead of giving you 10 links

• Perplexity Labs - Can create 27-page documents with citations, images, and graphs from a single prompt!

For Images:

• Midjourney - Jonathan's favorite (paid but includes commercial license)

• Ideogram & Flux - Great alternatives

For Video:

• Google's Veo 3 - Currently the leader in AI video generation

• Sillabi - Perfect for faceless explainer videos

For Voice:

• 11 Labs - Clone your voice for podcasts and content

Two Game-Changing Hacks

Jonathan left us with two incredibly simple but powerful tips:

1. The "Humanize" Hack If your AI content sounds too robotic, just follow up with two words: "Humanize this"

2. The "Hemingway Rules" Hack If AI gives you a novel when you wanted a paragraph, just say: "Rewrite using Hemingway rules"

Both instantly transform your AI output into something far more usable and natural.

The Mindset Shift That Changes Everything

Here's what really struck me - Jonathan says if you can't save at least an hour a day using AI after 30 days, "you're not trying."

He's not exaggerating. He believes you can turn an 8-hour workday into 3-4 hours of actual work using AI effectively.

But here's the key: Stop looking for the "perfect" AI tool. Pick one, master it, then explore others. The best AI tool is the one you actually use!

The Future is Already Here

Jonathan shared an incredible example - we could revolutionize education TODAY by having AI teach algebra to motorcycle enthusiasts through motorcycle examples, while teaching the same concepts to embroidery lovers through stitching patterns.

The technology exists. The only limit is our imagination and willingness to embrace it.

As Jonathan says, AI isn't going away - it's growing in ways we can't even imagine. The question isn't whether to use AI, but how quickly you'll master it to transform your business.

Watch The Full Video on YouTube:

Listen to the Podcast on Spotify!

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach