What if, by the time a prospect filled out a form or booked a call with you, they were already 80% sold?

No more "convincing" calls. No more long objection-handling battles. No more chasing leads who ghost you 3 days later.

This is what I call Pre-Selling Through Video - & it's one of the central frameworks inside Video Authority. Today I'm pulling it straight out of the book & giving it to you.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my promise to you & I intend to over-deliver!

Here's a Sneak Peek at What's Inside This Email:

Alright, let's Dive In...

Most coaches, consultants, & service-based businesses are stuck in what I call the "live sales hamster wheel."

Every new lead = a fresh sales conversation from scratch. You explain who you are. You explain what you do. You explain why your method works. You handle objection after objection. You hope they buy.

It's exhausting. & worse - it doesn't scale.

Pre-selling flips the model. Instead of selling on the call, you build a video ecosystem that does the heavy lifting before the call. By the time someone is in front of your team, they already:

That's not magic - that's engineering.

Inside Video Authority I break this down in detail, but here's the high-level framework. Every "pre-sell" video must accomplish 4 things:

1. Establish Authority Quickly

You have seconds to signal "I am the right person to help you with this." This is done through specific credibility markers, results, & positioning - not by listing a resume. Hint: vague claims like "I'm an expert in X" don't work. Specific outcomes do.

2. Educate with Depth (Not Just Surface Tips)

This is where 95% of people get it wrong. They share surface-level "5 tips" content & wonder why it doesn't convert. Pre-sell videos go deeper - they teach the why behind a methodology, not just the what. They reveal the underlying mechanics that make your approach work. When prospects understand the "why," they self-qualify.

3. Pre-Handle Objections

Whatever your top 3 objections are on sales calls - they should be addressed in your videos. Not in a defensive way. In a strategic way. By naming the objection & resolving it on video, you remove friction before it ever reaches your team.

4. Make the Next Step Simple

Your CTA needs to be friction-free. Not "go to my website." Not "fill out this 12-field form." A single, clear, obvious next step - & a clear value promise for taking it.

When all 4 elements are in place, your video doesn't just generate leads - it qualifies them. The people who book calls after watching it are dramatically warmer, more informed, & more likely to close.

Here's the best part - you don't need to rebuild your entire marketing system to start using this.

Pick your single highest-converting offer. Identify the page where prospects make the decision (book a call, schedule a demo, apply, etc.). Then ask yourself:

If you can answer "yes" to all 5 - you have a pre-sell video. If not, you have a leak in your funnel.

This is the kind of strategic deep-dive I walk through chapter by chapter inside Video Authority - with frameworks, scripts, & exercises so you can build your own pre-sell engine.

Get Your Copy of Video Authority Here

In the next email, I'm going to share something I haven't really talked about publicly before - the personal story behind why I wrote this book in the first place. Including the moment I realized I was on the wrong content treadmill myself.

Stay tuned for a LOT more value coming your way!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach