The Truth About YouTube Ads and Your Channel's Growth

Answering the Question "Does advertising on YouTube harm your channel's growth?"

Author

Aleric Heck
September 27, 2024

In partnership with

Today, we’re answering one of the biggest questions people ask me: “Will running YouTube Ads harm your YouTube Channel’s Organic Growth?”

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

  • I’ll answer the Question of whether running YouTube Ads harm your Channel’s Organic Growth

  • You’ll learn the secret to running YouTube “In-Feed Ads” to help promote your channel to your ideal audience

  • I’ll give you a special offer on our YouTube Ads Kit + an Invitation to a Live Webinar Q&A with me next week!

  • I share the Secret to True Leadership - Teaching your Team to Think vs Telling them what to do

Alright, let’s Dive In…

"Do YouTube Ads Harm Your Channel's Growth?"

I can't tell you how many times I've heard this concern from people looking to run YouTube Ads. So what's the Truth? (It may surprise you)

Today, I'm going to dive in & reveal what about this is truth & what is myth.

The Myth: YouTube Ads Kill Organic Reach

First things first - this myth isn't completely baseless. There is a grain of truth to it, but it's been blown way out of proportion & misunderstood.

Here's the deal: YouTube's algorithm loves watch time. It's one of the key metrics that determines whether your videos (and your channel as a whole) get recommended to more viewers.

The fear is that if you run ads, and people only watch for a few seconds before skipping, it could tank your average watch time and hurt your organic reach.

And that is True.

Running an In-Stream ad can harm your organic reach because it could reduce your average watch time.

So now you're probably thinking "Aleric, then it sounds like you're confirming this" -- well not so fast...

The Truth: It's All About How You Run the Ad

If you run an In-Stream ad as a PUBLIC video then the watch time can count against your channel's average watch time & potentially harm your growth.

But that's why we always recommend to upload In-Stream ads as UNLISTED videos on YouTube.

Which YouTube says & we've seen will not affect your average watch time statistics.

The Key: Make sure your YouTube Ad Videos are Unlisted.

Unlisted videos don't count towards your channel's public watch time stats. So even if people skip them quickly, it won't drag down your average.

(If you're extra cautious, you can run your ads from a separate YouTube account, but that isn't necessary.)

But In-Stream Ads aren't the only type of YouTube Ads...

There are also "In-Feed" Ads which appear in Search Results & as Suggested Videos -- helping to get your videos in front of people as if they had discovered them on their own!

If its possible to harm your channel watch time with running the wrong kind of ad, then the equal & opposite must also be true -- you could help grow your channel if you could run an ad with a higher watch time.

And that's where running strategic In-Feed Ads to key videos on your channel can actually help you reach more ideal viewers with videos on your channel as if they had naturally discovered them. Just make sure to check your watch time stats to ensure the videos watch time is higher than your average.

Don't let fears hold you back from the massive potential of YouTube advertising.

YouTube Ads are a powerful tool to amplify your impact & reach your ideal clients -- you just need to know the right way to run them (which is what I'm happy to help with!)

Just remember:

- Run In-Stream (Video Action Campaign) ads as Unlisted Videos

- In-Feed Ads can be strategically run to help Grow Your Channel

- Monitor your watch time closely if you use In-Feed Ads

Special Invitation to a Private Q&A with Me Next Week When You Buy The YouTube Ads Kit ($27)

We have a new incredible (limited time) bonus when you grab the YouTube Ads Kit!

When you Buy Today, you’ll get access to a 100% FREE - LIVE  Q&A with me on October 1st from 3:00 – 4:30 pm CST. 

This is your chance to ask me any questions you have about YouTube Ads and tap into the deep knowledge I’ve learned after investing $7.7 million dollars worth of my own money on YouTube Ads!

You’ll get a Special Link to Attend the Live Q&A Next Tuesday when you Purchase the YouTube Ads Kit today! Here’s the direct link: http://adoutreach.com/ytadskit

Yes, these are the same strategies I used to scale AdOutreach to over 8 figures, landing #60 on the Inc. 5000 Fastest-Growing Private Companies in America…

But more importantly, these are the same exact strategies that have helped countless business scale up as well.

In fact, let me take a minute to introduce you to a few real-world success stories… they were struggling with rising ad costs… scaling… and not making enough money…

But once they started using the exact strategies we teach in the YouTube Ads Kit, their businesses skyrocketed!

Here’s everything you’ll get with the YouTube Ads Kit:

  • My YouTube Ads Retargeting Training: Learn how to bring back visitors who didn’t convert on the first visit and turn them into paying clients!

  • The AdOutreach YouTube Ads Playbook: This is my personal playbook that covers every step of the process to create YouTube Ads that convert and bring in higher-ticket clients.

  • Our 8-Figure YouTube Ads Event Recordings: Behind-the-scenes insights, tips, and strategies from the best in the industry to help you scale your ad campaigns.

  • 30-Day Access to KeywordSearch: Our proprietary AI ad-targeting software that allows you to easily find the best audiences for your ads!

  • Plus, the Exclusive Q&A call with me on October 1st, 2004! : This bonus is the perfect opportunity to get my personal insights and advice for free! I’ll be sharing everything I’ve learned from spending $7.7 million on YouTube Ads, and you’ll get the chance to ask me anything! Don’t miss out!

So what are you waiting for?

Rooting for you,  

Aleric

P.S. Remember, this exclusive Q&A session on October 1st is 100% FREE when you act today, but this offer won’t last long!  Normally, a session like this where you can ask me anything would cost you at least $1,000, but you’ll get it for free when you act today!

You’ll be glad you did!

This Episode of the Marketing Minds Newsletter is Sponsored by:

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True Leadership

True Leadership isn’t telling your team what to do, it’s teaching them to Think.

I’ve had hundreds of people work at my companies over the past 8 years & one universal truth I’ve learned is the importance of teaching your team to think & make decisions for themselves.

A common misconception is that to lead someone, you need to tell them what to do — but that’s not true leadership.

That’s just management - and it’s a linear process.

- You tell someone one thing, they do it.

- You tell them another thing, they do that.

- They ask you what to do when they face a challenge.

- If they have an idea, they hold it back or reluctantly ask you if they should do it.

This is a linear approach & it doesn’t actually empower your team. It actually creates bottlenecks that limit growth.

What should you do instead?

Teach your team how to THINK

Instead of telling your team what to do, teach your team how you think & encourage them to think for themselves.

- Teach your team how to think for themselves to solve problems & innovate new ideas.

- Your team solves problems by themselves as they pop up with minimal help.

- Your team innovates new ideas

- When you need to be involved, it’s your team bringing ideas to you (not the other way around)

- Your team encourages other team members to Think as well — raising the whole organization

There’s a multiplication effect!

This is especially important if you’re an Entrepreneur or CEO who’s cultivating other leaders with their own teams.

Do you teach your team to think?

This Episode of the Marketing Minds Newsletter is Sponsored by:

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

  • More Free Trainings & Resources — In your Inbox!

  • Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

  • The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

  • The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

  • Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

  • And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

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P.S. Remember, the exclusive Q&A session on October 1st is 100% FREE when you act today when you buy the YouTube Ads Kit, but this offer won’t last long!  Normally, a session like this where you can ask me anything would cost you at least $1,000, but you’ll get it for free when you act today!

You’ll be glad you did!