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Today, I'm pulling back the curtain on EVERYTHING - how we fill 80-120 person events, what we learned from our destination masterminds in Cancun & Dominican Republic, and the YouTube Ads strategies that make it all work like clockwork.

Plus, I'll share the EXACT targeting strategy that separates profitable event campaigns from money-burning disasters (hint: it's NOT what most "gurus" teach).

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• My "Two Types of Event Buyers" Framework that will save you THOUSANDS in wasted ad spend

• The $100,000 Formula 1 Mistake (and how to avoid it)

• My Complete YouTube Ads Strategy for Events - Including the exact targeting that works

• The "Combination Strategy" that fills events predictably

• BONUS: Free 19-Page YouTube Ads Strategy PDF!

Alright, let's Dive In...

The Two Types of People Who Buy Event Tickets from Ads (This Changes Everything!)

After running many events and helping many of clients fill theirs, I've discovered something that will save you from burning through your ad budget:

Only TWO types of people buy event tickets from ads:

1. People who already know you - They see your ad and think "Finally! They're doing an event!"

2. People with a HYPER-SPECIFIC problem you solve - Not just "interested in marketing" but "I need YouTube Ads to scale my business NOW"

The biggest mistake I see? Broad targeting to anyone "interested in entrepreneurship" or "marketing."

That's like throwing hundred dollar bills into a bonfire! 🔥💸

Here's what actually works:

• Retargeting campaigns to your warm audience (email list, YouTube subscribers, website visitors)

• Hyper-targeted cold traffic - People watching YouTube videos about YOUR specific solution

• Geographic targeting that evolves - National → Regional → Local as the event approaches

Let me show you exactly how we do it...

The $100,000 Formula 1 Mistake (Don't Let This Happen to You!)

Okay, I promised to share this embarrassing story...

We'd already run two successful events - 100+ attendees each, smooth as butter. So we got cocky and booked our third event without thoroughly checking the calendar.

Everything seemed fine until ticket buyers started backing out. Then we got THE email:

"Hey Aleric, I'm excited about the event but all the hotels in Austin are $800+ per night. What's going on?"

My stomach dropped. 🤦‍♂️

Turns out, we'd scheduled our event right before Formula 1 weekend - when 500,000 people descend on Austin and hotel prices go 3-5X normal rates!

The damage:

• Lost ticket sales from people who couldn't afford hotels

• Refunds to upset customers

• Emergency pivots to fill seats

• Ended up with 80 people instead of our target 150

The lesson: Don't just check your event dates - check EVERYTHING happening within a week of your event in that city!

(Oh, and never, EVER schedule an event on Mother's Day weekend. Trust me on this one... 😬)

The YouTube Ads Event-Filling Machine 🎯

Here's my exact framework for using YouTube Ads to fill events:

The Hook-Educate-CTA Formula for Event Ads:

Hook Examples:

• "Attention [City] Business Owners: Learn the YouTube Ads Strategy That's Generated 300M+ in Sales"

• "Last Chance: Only 12 Spots Left for Our Austin YouTube Ads Intensive"

• "Warning: This Event Will Sell Out (Here's Why You Need to Be There)"

Educate Section:

• Show B-roll from previous events

• Share 2-3 specific breakthroughs attendees will get

• Include testimonials from past attendees

• Preview the transformation they'll experience

Call to Action:

• Clear event details (Date, Location, Price)

• Urgency elements (Limited spots, early bird pricing)

• Simple next step ("Click below to secure your spot")

The Geographic Targeting Timeline:

6-8 Weeks Out: National targeting to high-intent audiences 4-6 Weeks Out: Regional targeting (surrounding states) 2-3 Weeks Out: State/regional only Final 2 Weeks: Local area ONLY (people who can drive)

This maximizes your budget efficiency and fills those last crucial seats!

This Edition of the Marketing Minds Newsletter is Sponsored by:

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The Combination Strategy That Never Fails

Running ads alone won't fill your event. Here's the complete system:

Email List Blitz (40% of tickets)

• Announce to entire list first

• Segment by geography as event approaches

• Create exclusive "subscriber-only" pricing

Social Media Surge (20% of tickets)

• Post across all platforms

• Create event countdown content

• Go live to build excitement

YouTube Ads Amplifier (30% of tickets)

• Retargeting to warm audiences

• Hyper-targeted cold traffic

• Geographic progression strategy

Strategic Partnerships (10% of tickets)

• Partner with complementary businesses

• Offer affiliate commissions

• Create win-win collaborations

When you combine all four, magic happens! ✨

Watch the Full Interview on YouTube:

Complimentary YouTube Ads Strategy Call!

Are you looking to Scale your Business with YouTube Ads?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach