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Have you ever wondered how top performers get referrals so effortlessly? Or why some people can say the exact same words as others yet close deals at 2-3x the rate?

This week, I'm giving you the ultimate referral strategy that literally doubled sales for one of Tony Robbins' former top speakers (and helped him break sales records), plus the advanced psychology and NLP techniques that separate average salespeople from 7-figure earners.

As always, our goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The "Give-Get-Give" Referral Strategy that can double your business virtually overnight

• Advanced Sales Psychology Techniques from a former National Speaker for Tony Robbins

• The #1 Mindset Shift that separates top performers from average salespeople

• 5 NLP "Ninja Hacks" that increase conversions on any sales call

Alright, let's Dive In...

The "Give-Get-Give" Referral Method: How to Double Your Sales with Referrals

Most businesses are leaving an enormous amount of money on the table by not having a systematic referral strategy. In fact, this could be the lowest hanging fruit in your entire business!

I recently interviewed Brian Mayor (former National Speaker for Tony Robbins who broke sales records using this exact method) on The Marketing Minds Podcast, and he shared his "Give-Get-Give" referral strategy that can literally double your business.

Here's how it works:

Step 1: Identify Your Top 20% of Clients

• Focus on clients who pay on time, pay the most, and genuinely like your services

• These are the people who already sing your praises (but probably haven't been asked for referrals properly)

Step 2: Use the "Give-Get-Give" Method

1. GIVE: Reach out and offer something of value (like a $5 Starbucks gift card) to get them on a quick call

2. GET: Ask for referrals (specifically THREE referrals - there's psychology behind this number!)

3. GIVE: Offer something in return for those referrals (like a dinner gift card)

Step 3: Use This Exact Script

Here's where most people get it completely wrong. Instead of asking generic questions like "Do you know anyone who might benefit from our services?" (which makes their brain work too hard), ask specific questions:

"Do you know three business owners who have sales teams of 20 people or more who are looking to increase their conversions by 10-15% on their sales calls?"

The brain loves specificity! By asking for something specific, you make it easy for them to think of the perfect people.

Step 4: Use the "Silent Close"

After asking for referrals:

• Stay completely silent

• Put your head down

• Put pen to paper as if you're assuming they'll give you names

• Apply that gentle pressure by waiting

Step 5: Go "Ninja Mode" Once They Give Names

Once they give you those three referrals:

• Get name, phone number, and email for each

• Then say: "I'd love to reach out to these people. Do you prefer that I reach out cold, or would it be more appropriate for you to send an introduction?"

• When they choose to make the introduction, say: "You mind doing that right now? Because I know it can get lost in the shuffle."

• Mention your referral reward: "By the way, anyone that signs up, you get a gift card to your favorite place or 10% for that referral - just my way of saying thank you."

The Math Behind This Strategy

Let's break down the potential impact:

• Reach out to 20 top clients

• Get 3 referrals from each = 60 warm leads

• Close just 33% = 20 new clients

• If your average deal is $10,000 = $200,000 in new revenue

Just by systematically asking your best clients for referrals!

According to Brian, one great referral is equivalent to 70-80 cold calls. This is why smart businesses focus on referrals rather than constantly chasing new cold leads.

The Entrepreneur's Mindset: Psychology Secrets of Top Performers

One of the most fascinating parts of my conversation with Brian was about the mindset and psychology of top performers. Here are some key lessons:

The Belief That Changes Everything:

"Selling is believing in someone's highest potential, not their current circumstances."

This is the fundamental mindset shift that separates exceptional salespeople from everyone else. When you truly believe in someone's potential and vision for their future (not their current limitations), your entire approach changes.

The Power of "If You Can't, You Must"

Brian shared a powerful story about asking a sales team to lift a 4,000-pound car. When everyone instantly said "no," he asked again, and a few people started thinking about car jacks, tow trucks, or getting friends to help.

The lesson: Most salespeople give up when prospects tell them they "can't" do something, instead of helping them become resourceful and find a way.

Remember: There's always a way - and your job as a salesperson is to help prospects see it.

Quick Reminder about the Upcoming Guest Presentation:

The Monetize Catalyst Masterclass: Your Opportunity to Learn This Approach

If you want to see exactly how a premium-first approach works, I highly recommend attending Danny's upcoming Monetize Catalyst Masterclass.

This is a hands-on, 3-hour workshop where you'll learn how to turn your expertise into a highly profitable course, coaching group, or mastermind – even if your audience is still small.

Here's what you'll discover in this intensive session:

• The "Catalyst Method" Danny used to generate over $1.4 million in under a year – by emailing just a handful of people (no complex funnels or massive lists required)

• How to create a "Wish Fulfilled Offer" that has your ideal clients eager to sign up

• The counterintuitive reason $5,000 clients are actually EASIER to close than $500 ones

• Ethical urgency techniques that get clients to "yes" faster (and they'll thank you for it)

• The powerful dimension of scarcity most marketers completely miss

• A pricing formula that creates more client enthusiasm AND drives more revenue

• The exact outreach process to fill premium programs quickly and ethically

To accommodate different schedules, Danny is hosting this training on three separate days:

• Monday, May 12 at 10am Pacific / 1pm Eastern

• Tuesday, May 13 at 8am Pacific / 11am Eastern

• Wednesday, May 14 at 10am Pacific / 1pm Eastern

You can secure your spot for just $500, which also gives you access to the replay for a full 7 days.

Or, if you're committed to attending live, you can apply to get a complimentary ticket.

Reserve Your Spot in the Monetize Catalyst Masterclass!

The beauty of this approach is that it works regardless of your audience size. The right strategy allows you to leverage the connections you already have to generate significant revenue quickly.

If you're tired of the hamster wheel of constantly creating content and chasing low-ticket sales, this is your opportunity to make a powerful shift to a more profitable, sustainable business model.

5 Advanced NLP "Ninja Hacks" for Your Next Sales Call

Now for the really good stuff! Here are 5 subtle but powerful techniques you can implement on your very next sales call:

1. The First 3 Seconds Rule

People judge you within the first 3 seconds of a call. Don't start with small talk about weather or location - it signals you're a typical salesperson and triggers resistance.

Instead, open with: "I'm glad you decided to book this call today" - it's a subtle authority grab while acknowledging they made the choice to be there.

2. The Three Sales Postures

There are three postures in sales:

• Superior (avoid this!)

• Neutral (ideal for most of the call)

• Inferior (strategic use near close)

Most veterans think you should be in a superior position - they're wrong! Stay neutral, as if having coffee with a friend, so prospects don't feel intimidated.

3. Language Softeners Near the Close

As you approach the close, shift to "inferior" positioning with phrases like:

• "Is this something that might be interesting to you?"

• "Would you agree it's reasonable that this would move you in the right direction?"

This lowers the psychological resistance by making the decision feel smaller and less intimidating.

4. Identity Statements

People act in accordance with how they see themselves. Use statements like:

• "You seem like the kind of person who..."

• "You come across as someone who..."

Always give positive labels they'll want to identify with and live up to.

5. The Philosophical Question Technique

People say "no" for only three reasons:

1. Your solution doesn't solve their specific problem

2. External reasons (time, money, spouse, etc.)

3. Themselves (past experiences, disbelief)

To overcome these, identify their three core problems, then dig deeper to the philosophical question they're trying to answer in their life:

"What I'm hearing is you want to grow your business by 50% because you want to hire managers to get yourself out of the business so you can spend more time with your family... because what's life about if you don't spend it with the people you love?"

When you connect to that deeper "why," the surface-level objections often disappear.

Listen to the Full Podcast!

Ready to Transform Your Sales Approach?

I hope these strategies have given you some immediately actionable ideas to implement in your business. Remember, referrals are often the lowest-hanging fruit in any business, yet few have a systematic approach to generating them.

If you'd like to see the full interview with Brian and get even more advanced sales strategies, check out the latest episode of the Marketing Minds Podcast.

And if you want to scale your business with YouTube Ads using these same psychological principles, book a Strategy Call with our team!

Stay Tuned for More Great Value & Content Coming your Way!

Here's a Sneak Peak at What's Coming Next:

• How to Craft YouTube Ads That Convert Like Crazy (Using the Same Psychology Principles)

• The "OmniPresent Retargeting Strategy" That Makes Prospects Feel Like You're Everywhere

• Real Case Studies of Businesses That Have Scaled to 7-8 Figures Using These Exact Methods

• And a LOT More...

I'll see you in the next one!

To Your Success,

• Aleric Heck | Founder & CEO of AdOutreach

P.S. Want us to help you implement a high-converting YouTube Ads strategy using these same psychological principles? Book a Video Marketing Discovery Call with my team today!

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