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Recently, I gave a talk to over 1,500+ entrepreneurs in Toronto, Canada, at an event called DestinyFest - and I shared a secret that changed everything for me.

2 Different Formulas for Creating Marketing Videos - Ads & Organic.

Today, I want to share those with you!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• My proven frameworks for creating videos that convert: The Value Ad Formula for ads & the 5-Step Organic Video Framework

• Why authenticity beats perfection every single time (with real examples)

• How to transform your Zoom calls into scalable video assets

Alright, let's Dive In...

Watch the Full Video on YouTube:

The Two Frameworks That Create Million-Dollar Videos

Now that you understand authenticity is key, let me share the exact frameworks I use (and teach our clients) to create videos that convert.

Framework #1: The Value Ad Formula for Video Ads

This is the simple 3-step formula we've used to write over 4,000+ YouTube ads:

Hook (Draw people in immediately)
Educate (Provide REAL value, not fluff)
Call to Action (Get them to take the next step)

That's it. Three components. But when done right, they create ads that print money.

Framework #2: The 5-Step Organic Video Framework

For organic videos (not ads), add two more components:

1. Hook - Grab attention in the first 3 seconds

2. Story - Connect emotionally with your viewer

3. Educate - Deliver the value you promised

4. Summarize - Give them a clear takeaway

5. Call to Action - Tell them exactly what to do next

Simple? Yes. Powerful? Absolutely.

This Edition of the Marketing Minds Newsletter is Sponsored by:

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You're Already a Video Authority (You Just Don't Know It Yet)

Here's something that might blow your mind...

You're already confident on video.

Think about it - how many Zoom calls have you been on this week? How many FaceTime conversations?

That's all video is! It's just a conversation where the other person can't interrupt you. 😅

The only difference? Instead of talking to one person, you're sharing your message with hundreds, thousands, or even millions.

Video is the most scalable way to reach people with your message. It's second only to meeting someone face-to-face or speaking on stage - but those aren't exactly scalable, are they?

Your Next Step to Video Authority

I've poured everything I've learned from:

• Creating 5,700+ videos over 16 years

• Generating $300M+ in client revenue

• Building multiple YouTube channels (including one with 613K subscribers)

• Working with thousands of business owners on their video strategy

...into my talk & upcoming book: "Video Authority: The Art and Science of Converting Viewers into Clients"

And because you're part of the Marketing Minds family, you get early access before anyone else. Join the Video Authority Book Waitlist Here!

Watch the Full Video Here where I break down these concepts even deeper and share additional strategies for becoming the video authority in your market.

The Bottom Line

That video I almost deleted taught me the most important lesson of my career:

Perfect is the enemy of profitable.

Your audience doesn't need another polished, scripted robot. They need YOU - with all your authenticity, expertise, and yes, even your imperfections.

Because here's the truth: You are the video authority the world is waiting for.

So pick up that camera (or iPhone), hit record, and share your message. Someone out there needs to hear exactly what you have to say.

And who knows? The video you're most scared to publish might just be the one that changes everything.

Stay tuned for more game-changing video strategies coming your way next Friday!

Watch The Full Video on YouTube:

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is Sponsored by:

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