I just had an incredible conversation with one of the world's top copywriters, Sean Kemp, on the most recent Marketing Minds Podcast Episode.

Sean has written copy for some of the biggest names in our industry (including myself for over a year and a half!), and he dropped some absolute GOLD about how to win in today's skeptical market.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The BIG shift happening in 2025 that's changing how people buy (and how to adapt)

• My complete breakdown of Sean's "Trust Acceleration Framework"

• The exact funnel type that's crushing it right now (with a real $1.5M case study)

• The counterintuitive VSL strategy that's working better than ever

Alright, let's Dive In...

The 2025 Trust Crisis (And How to Win)

During our podcast conversation, Sean shared something that hit home: "We are in a trust recession. The vast majority of buyers are skeptics."

This isn't just theory - we're seeing it play out in real-time:

• People read 7-10 reviews before making ANY purchase

• They extensively research you, your company, and your clients

• They're more skeptical than ever about claims and promises

• Many have been burned by programs that didn't deliver

But here's the opportunity: If you can break through this trust barrier, you'll have an unfair advantage over everyone else still using outdated marketing approaches.

The Trust-Building Trifecta (What's Actually Working Now)

Through our conversation, Sean revealed three core elements that are essential for building trust in 2025:

1. Undeniable Authority

• Either be a recognized expert (like a doctor for health products)

• OR have a powerful personal transformation story

• The key is having clear, demonstrable expertise

2. Authentic Connection

• Share real struggles and challenges

• Be transparent about your journey

• Show genuine understanding of their situation

3. Proof Amplification

• Strategic use of case studies (more on this below)

• Third-party validation and endorsements

• Clear, measurable results

The YouTube Channel Cheat Code

If you’ve been following me for a while, odds are you’ve seen me talk about the power of YouTube Ads. But what you may not know is that there’s another Secret Type of YouTube Ad that allows you to Massively Grow Your Channel for as little as $5/day!

It’s a strategy I call “The YouTube Channel Cheat Code”

In the past, the main way to learn these strategies was only inside my hands-on coaching programs, investing thousands in my unique done-with-you Ads process, or more in my DFY ads services… Until now.

I want to help as many people as possible learn the power of The YouTube Channel Cheat Code & start using them inside of their own channels!

That’s why I’m launching one of the best offers I’ve ever made…

The YouTube Channel Cheat Code for only $27

Including my step-by-step Trainings for Running Simple “In-Feed” YouTube Ads designed to Promote Your YouTube Channel’s Videos in Search Results & in ‘Suggested Videos’ by Ethically Bribing the YouTube Algorithm to Show You! 🚀

(This is a TOTALLY different program than anything I’ve released before — and focuses specifically on a special type of YouTube Ads to help grow your channel, FAST)

The $1.5M Challenge Funnel Framework

One of the most valuable things Sean shared was the exact structure of a challenge funnel that generated $1.5M in the fitness space. Here's the complete breakdown:

1. The Entry Point:

• Direct response ad focusing on unique methodology

• Landing page connected to ManyChat

• Immediate value delivery

2. The Multi-Platform Nurture:

• ManyChat list for direct communication

• Email broadcast list for longer-form content

• Facebook group for community proof

• All working together systematically

3. The Education Phase:

• VSL on day one (80% education, 20% offer)

• Daily high-value training content

• Strategic offer presentation

4. The Closing System:

• Appointment setters in the Facebook group

• Two-step outreach process

• Multiple conversion pathways

The key insight: This funnel consistently produced 5X ROAS, with some months hitting 8-10X. Why? Because it serves different types of buyers in one cohesive system.

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The Contrarian VSL Framework That's Working Now

Sean shared a completely different approach to VSLs that's crushing it in 2025. Here's the framework:

1. Start with Research:

• Map out 7-10 core proof points

• Identify the ONE argument you need to win

• Build your case methodically

2. Lead with Education:

• Share a major epiphany they've never heard

• Teach something genuinely valuable

• Position yourself as the expert

3. Build Progressive Trust:

• Layer proof elements strategically

• Use diversified case studies

• Remove objections systematically

4. Present the Offer:

• Clear, direct presentation

• Strong but ethical urgency

• Specific next steps

The key difference: This approach prioritizes education and trust-building over immediate conversion.

Watch or Listen to the Full Podcast Episode!

You can watch on YouTube: https://www.youtube.com/watch?v=j0J_dVGnIgk

Or Stream on Spotify or Apple Podcasts!

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

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