In partnership with

Today I want to share something that could dramatically transform your marketing results - and it has nothing to do with your ad spend, targeting, or creative...

It's all about how you build your landing pages. But not in the way you might think!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• Why most marketers build landing pages backwards (and how to fix it)

• The exact formula for a high-converting landing page

• How we increased our conversion rates from 12% to 35% with one simple change

• A step-by-step optimization strategy you can implement today

Alright, let's Dive In...

The "Back-to-Front" Landing Page Formula 📝

Here's a shocking truth: Most marketers are building their landing pages completely backwards.

They start by asking themselves "What information do I need to collect?" and then design their pages around gathering every possible detail - name, email, phone, company size, budget, and more.

This is what I call building "front-to-back" - and it's killing your conversions.

Instead, I want to share a completely different approach that we've used to dramatically increase conversion rates across thousands of campaigns...

It's called the "Back-to-Front" method, and it starts with one simple question:

"What's the minimum interaction needed to start a relationship with your potential client?"

The Two Core Elements of a High-Converting Landing Page

Through extensive testing, we've found that you really only need two core elements to start:

1. A headline that speaks directly to your ideal client's pain

2. A simple opt-in

That's it.

Now, I know what you're thinking - "That's way too simple, Aleric!"

But here's why it works:

When somebody lands on your page, you have about 3 seconds to grab their attention. Your headline needs to stop them in their tracks by speaking directly to their biggest challenge or desire.

For example, if you're targeting business owners struggling with lead generation, your headline might be: "Stop Wasting Money on Ads That Don't Convert"

It's specific, speaks to a pain point, and promises a solution.

The Optimization Framework

Here's the exact framework we use to optimize our landing pages:

1. Start Simple: Begin with just your headline and opt-in form

2. Test Until You Hit 20-25% Conversion Rate: This is your baseline goal before adding anything else

3. Keep Everything Above the Fold: All critical elements should be visible without scrolling

4. Add Qualification Fields One at a Time: Only after hitting your baseline conversion rate

5. Track Post-Opt-In Actions: Focus on quality, not just quantity

Pro Tip: When testing headlines, create three variations that speak to different aspects of your audience's pain points:

• Time saved

• Money wasted

• Missed opportunities

The Most Important Element (That Everyone Misses)

Now, here's what separates good landing pages from great ones...

Your offer.

You can have the perfect headline, the cleanest design, and the most optimized form fields - but if your offer doesn't solve an immediate problem, none of it matters.

Let me share a personal example:

When we first started running YouTube ads for clients, our landing page offered a generic "YouTube Ad marketing guide." Our conversion rate? A measly 12%.

Then we changed the offer to a specific framework showing exactly how to scale your business using YouTube ads. Same page design. Same form fields. But our conversion rate jumped to 35%!

That's almost 3X higher - just by making the offer more specific and solution-focused.

This Edition of the Marketing Minds Newsletter is Sponsored By:

Dominate competitive markets with strategic UGC

In crowded markets, authentic voices cut through the noise. Grapevine's creator-driven content and third-party editorials give your brand the edge and a platform to tell your story. Our team connects you with creators and publishers to produce high-impact UGC that educates and converts. We help you scale efficiently on paid social to reach untapped audiences and break through performance plateaus.

Connect with the team

Want to See These Principles in Action?

If you want to see these principles working in real-time, I invite you to check out our own landing page that's currently generating hundreds of leads for our YouTube ads consulting business.

And watch my full YouTube Video Tutorial:

Watch the Full Video on YouTube:

Complimentary YouTube Ads Strategy Call!

Are you looking to Scale your Business with YouTube Ads?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

Ubiquitous makes influencer marketing your golden goose

• Full-service, white glove influencer marketing campaigns

• Real experts, real results

• Trusted by top brands (Amazon, Lyft, GNC)

Talk to an expert