In partnership with

Picture this: I'm catching up with my friend Charles Byrd, and he casually drops, "Oh yeah, I've got a billionaire wiring me money today."

Wait, WHAT?! 🤯

But here's the thing - this isn't luck. Charles has systematized something most entrepreneurs leave to chance: Joint Ventures & Referrals. And today, I'm pulling back the curtain on his exact strategies!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The 4 Types of Joint Ventures (and which ones work best for YOUR business model)

• The "Referral Party" Strategy that generates 12-20 referrals EVERY WEEK (not month, WEEK!)

• The Ping-Proposal-Profit system for turning event connections into profitable partnerships

• The exact conversation flow that lands JV deals on the FIRST call

Alright, let's Dive In...

Why Joint Ventures Are The Ultimate Business Growth Hack

Here's what blew my mind when Charles broke this down: Right now, no matter what your product or service is, there's someone ALREADY working with your ideal client.

Think about that for a second...

Instead of spending thousands on ads trying to find your perfect customers, what if you could partner with people who already have their trust and attention?

That's the power of JVs. And unlike paid traffic that can vanish overnight with an algorithm change, JV traffic is:

• Diversified (multiple independent lead sources)

• Warm (converts 2-3X higher than cold traffic)

• Built on relationships (creating long-term value)

Charles just landed a software company at $500M in revenue, and they're TRIPLING their partnership team this year to scale to $1B. Why? Because partnerships work at ANY scale!

The 4 Core JV Strategies (Pick Your Weapon)

Charles broke down the four main ways to structure joint ventures, and this was eye-opening:

1. Presenting to Other People's Groups This is gold for high-ticket businesses! Remember when I had Charles present to our high-ticket mastermind? That's exactly this strategy in action.

2. Referral Partnerships Getting referrals "by design instead of by luck." This is where the magic happens - systematic referrals that flow predictably.

3. Webinar Promotions Someone mails their entire list to your training. You grow your list by hundreds or thousands in a week. We did this with Matt Lights' Bot Builders and generated $40K in commissions from just 5-7 emails!

4. Social JVs Podcasts, interviews, YouTube collabs. You're literally reading the result of one right now!

The Referral Party Strategy (This Is GOLD!)

Okay, this strategy is so simple yet so powerful that I had to share it immediately. Here's exactly how it works:

When you're on a call with someone and it's going well, you say:

"You seem to have a great network. I've been working on mine too. Would you be up for jumping on a call where we come up with 2-3 good connections for each other?"

Charles has NEVER had anyone decline this. Ever.

Then on the referral party call:

1. Each person shares exactly who they're looking for

2. You bounce names back and forth

3. Make the intros

4. Rinse and repeat

The compound effect is insane. I connected Charles to Ethan through a referral party. Then Charles and Ethan did referral parties for MONTHS, creating a snowball effect of connections.

Pro tip: Track everything! Use a spreadsheet, be specific about who you're looking for, and remember - you aim the cannon at what you're seeking!

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The Best Overall Marketing tool right now is HighLevel

I recommend it to all of my clients & also recommend it to any entrepreneur looking to grow & scale a business online (of any size!)

And they’ve even added a new feature called “AI Employee” where you can have their AI answer texts, messages & calls on your behalf!

I’ve teamed up with HighLevel to Offer an Exclusive 30 Day Free Trial (twice as long as normal) when you use the link below to sign up!

The Event Follow-Up System That Actually Works

This blew my mind - most people go to events with NO strategy. They just "bump into people" and hope for the best. Here's Charles' exact system:

Before the Event:

• Be crystal clear on your goals

• Know your ideal connection types (JV partners, referral partners, clients, etc.)

During the Event:

1. The "Byrd Bump" - Touch phones to exchange contacts

2. Screenshot the contact immediately

3. Text them RIGHT THERE using a preset message

4. Take a selfie together (crucial for remembering who's who)

After the Event:

• Follow up IMMEDIATELY (there's a half-life to event connections)

• Have clear winning outcomes for each connection

• Guide conversations using the Triple Win Conversation Flow

Charles left one event with 25 follow-ups. That's 25 potential JVs, clients, or referral sources from ONE event!

Commission Structures That Create Win-Wins

Quick breakdown on structuring JV commissions:

• Digital products/courses: 40-50% (minimal overhead)

• Group programs: 25-35% (higher touch)

• High-ticket 1-on-1: 10% (most personalized)

Always err on the side of generosity. Charles automatically offers 10% for any referral, even without a formal agreement. When you look out for people, they look out for you!

Watch The Full Video on YouTube:

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This Edition of the Marketing Minds Newsletter is Sponsored by:

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Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

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Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach