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Have you ever wondered what people think in those awkward seconds before hopping on a Zoom call with you? You know, that dead silence where they're just staring at their name on screen, wondering if their camera looks okay?

Well, what if I told you that you could completely transform those wasted seconds into a powerful opportunity to build credibility, break the ice, and get people genuinely excited to speak with you - all before you even say hello?

That's exactly what I'm going to show you in today's newsletter!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• I'll reveal the Simple 5-Minute Zoom Hack that has people commenting on my calls before we even start talking

• You'll learn How to Create a "Sizzle Reel" Waiting Room Video that automatically builds your credibility

• I'll give you the Exact Settings & Technical Steps to set this up (seriously, it takes less than 5 minutes)

• And I'll share Why This Works So Well for Coaches, Consultants, Course Creators & High-Ticket Sales Calls

Alright, let's Dive In...

Watch The Full Video on YouTube:

The Power of First Impressions (Before You Even Show Up)

Let me share a quick story with you...

A few months ago, I had a call with a potential high-ticket client. Before I even joined the call, he was already impressed. His first words? "Wow, that video in your waiting room was incredible! I'm already excited to work with you."

We hadn't even started the call yet, and he was already 80% sold.

That's when I realized just how powerful this simple Zoom waiting room hack truly is. Since implementing it, I've had countless people comment on it, and it's become one of my secret weapons for:

• Breaking the ice instantly (no more awkward small talk)

• Demonstrating credibility before saying a word

• Getting people excited and energized for our conversation

• Standing out from every other Zoom call they've been on

And the best part? Once you set it up, it works automatically for every single call

Think of it as your own personal "hype reel" that plays automatically when someone joins your Zoom waiting room.

What Exactly is a Zoom Waiting Room Video?

Instead of staring at a boring screen that says "Please wait, the meeting host will let you in soon," your prospects, clients, or partners see a dynamic video showcasing:

• Your expertise and credibility

• Client success stories

• Media appearances or speaking engagements

• Your personality and energy

• A warm welcome message

It's like having a virtual assistant warming up every person before they meet you - except this assistant works 24/7 and never takes a day off!

This Edition of the Marketing Minds Newsletter is Sponsored by:

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The Step-by-Step Setup Process (It's Easier Than You Think)

Now, I know what you might be thinking: "This sounds complicated and technical..."

But here's the thing - Zoom has made this incredibly simple. If you can upload a video to YouTube, you can set this up. Let me walk you through it:

Step 1: Access Your Zoom Settings

First, log into your Zoom account on desktop (this won't work on mobile). Go to zoom.us and click on "Settings" in the navigation menu.

Step 2: Navigate to Meeting Settings

Once in Settings, click on "Meeting" - you'll see a ton of options here, but don't get overwhelmed. We're looking for one specific setting.

Step 3: Enable Your Waiting Room

Scroll down until you see "Waiting Room" and toggle it ON. This ensures people go to your waiting room first before joining the call.

Pro tip: This is actually better for your calls anyway because it gives you control over when to let people in!

Step 4: Customize Your Waiting Room

Here's where the magic happens. Click on "Waiting Room Options" and then "Customize Waiting Room."

You'll see options to:

• Add a title (I use: "Welcome to my Zoom waiting room. The call will begin soon.")

• Add an image or logo

• Add a video (this is what we want!)

Step 5: Upload Your Sizzle Reel

Click on "Video" and upload your MP4 file. Zoom accepts files up to 15MB, which is plenty for a 1-2 minute video.

Important notes about your video:

• Keep it between 60-90 seconds (mine is 1:17)

• Sound will be OFF by default, so add background music but don't rely on narration

• Make sure it loops nicely since it will replay

• Focus on visual impact - text overlays, dynamic transitions, social proof

That's it! Your video will now automatically play for anyone entering your waiting room.

What Makes a Great Waiting Room Video?

After testing different variations, here's what I've found works best:

1. Start with a Warm Welcome Open with text that says something like "Welcome! Get ready for an amazing conversation. Here's a bit about what I do..."

2. Showcase Credibility Fast Within the first 10 seconds, show:

• Speaking on stages

• Media logos or features

• Client testimonials

• Big results or numbers

3. Keep It Moving Change scenes every 3-5 seconds. This isn't a full presentation - it's a highlight reel!

4. End with Excitement Close with something like "Can't wait to meet you! The call will begin shortly..."

5. Add Subtle Background Music Since people can turn on sound if they want, add some upbeat background music. Nothing too aggressive - just something energizing.

Who Should Use This Strategy?

This Zoom waiting room video hack is perfect for:

✅ Coaches & Consultants - Build trust before your discovery calls

✅ Course Creators - Show your expertise and student results

✅ Sales Teams - Warm up prospects and increase close rates

✅ Service Providers - Demonstrate your process and results

✅ Anyone doing lots of Zoom calls - Make every call start with high energy!

Seriously, if you're hopping on Zoom calls regularly and NOT using this feature, you're leaving money on the table.

The Results Speak for Themselves

Since implementing this strategy, here's what I've experienced:

• Higher show rates - People are more excited to join calls

• Better conversations - The ice is already broken

• Increased conversions - Prospects are pre-sold on my credibility

• More referrals - People literally tell others about my "cool Zoom setup"

Trust me, once you implement this simple hack, you'll wonder how you ever did Zoom calls without it. It's such a small change that makes such a big impact!

Watch The Full Video on YouTube:

Complimentary Video Marketing Strategy Call!

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is Sponsored by:

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