I'm excited to share something HUGE with you today: my complete 2025 YouTube Ads Strategy that I've been using to generate consistent leads and clients.

This isn't just any strategy – this is the exact approach that's helped me spend $7.7 million (profitably!) on my own YouTube ads and has generated over $300 million in revenue for our clients.

Plus, Google just announced a major shift to "Demand Gen" campaigns for 2025 that's changing everything about how YouTube ads work – and I want to make sure you're ahead of the curve!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The complete 2025 "Alpha-AI" YouTube Ads Strategy (that's generated over $300M in revenue!)

• How to create YouTube ads that convert like crazy (with my proven 3-part formula)

• The secret targeting strategy that leverages Google's AI to find your perfect clients

• Why Google's shift to "Demand Gen" campaigns changes everything (and how to capitalize on it)

• My special invitation to get personalized help implementing this strategy in your business

Alright, let's Dive In...

The Complete 2025 YouTube Ads Strategy

YouTube is changing fast in 2025, and if you're not keeping up with these changes, you're leaving money on the table.

The biggest shift? Google is combining all the different ad types – InStream ads (the ones that play before videos), InFeed ads (which appear in search results and suggestions), YouTube Shorts ads, and more – into a single campaign type called "Demand Gen."

This is a HUGE opportunity if you know how to leverage it correctly, especially because Google has integrated powerful AI into the targeting system that can help you find your perfect clients with incredible precision.

But before we dive into the targeting, I need to share the most important element of any successful YouTube ad campaign:

The 3-Part "Value Ad" Formula That Converts Like Crazy

The biggest mistake entrepreneurs make with YouTube ads is creating ads with NO VALUE.

Think about it – what are those ads you immediately skip? The ones that offer nothing of substance, right?

People come to YouTube for one of two reasons: to be entertained or to LEARN. And if you want to convert serious buyers, you need to tap into that "learner's mindset" by creating what I call a "Value Ad."

Here's the simple 3-part formula:

1. The Hook (15-30 seconds)

You have about 5 seconds before viewers can click "Skip Ad," so your hook needs to capture attention FAST.

But here's a crucial insight: Your hook isn't designed to sell your product – it's designed to get people to WATCH YOUR AD.

One of my most successful hooks ever was: "YouTube Ads Beat Facebook Ads Every Time. Let's face it, Facebook Ad costs are going through the roof, and even when you have a great ad, they're almost impossible to scale. In this video, I'm going to show you how you can use YouTube Ads to scale your business to 7-8+ figures..."

This hook works because it:

• Makes a bold, attention-grabbing claim

• Speaks directly to a pain point (rising Facebook ad costs)

• Promises valuable information (how to scale with YouTube ads)

2. Educate (60-90 seconds)

This is where you deliver REAL VALUE – giving viewers a "golden nugget" or "aha moment" that demonstrates your expertise.

The key is to provide enough value that viewers think, "Wow, if they're giving this away for free, imagine what their paid stuff is like!"

For example, in my ads, I'll often share 2-3 high-level strategies for YouTube ad targeting or show actual results we've achieved for clients.

3. Call-to-Action (15-30 seconds)

Only after providing real value do you make your ask – and it should be crystal clear what the next step is.

I'll typically say something like:

"Now that you've seen how powerful YouTube ads can be, I want to invite you to my free training where I'll dive deeper and show you exactly how to implement this Alpha-AI targeting strategy in your business. When you click the link right here on the screen, you'll go to a page that looks just like this..."

And then I actually SHOW the landing page they'll see, making it familiar and reducing friction.

The entire ad should be about 2-3 minutes long (or 30-60 seconds for YouTube Shorts).

The "Alpha-AI" Targeting Strategy That Finds Your Perfect Clients

Now that you have a high-converting ad, the next step is getting it in front of the RIGHT people.

This is where my "Alpha-AI" targeting strategy comes in – the secret behind hundreds of millions in revenue.

The term "Alpha" comes from investment – it means getting results that beat the market average. And the way you achieve "Alpha" results with YouTube ads is by training Google's AI to find your ideal clients.

Here's how it works:

1. Start with the Basics

First, set your location targeting (country, state, city, or even radius around an address) and device targeting (computers, mobile, tablets).

Pro tip: While TV screens are growing fast on YouTube, they typically don't convert as well, so I recommend focusing on computers, mobile phones, and tablets to start.

2. Leverage Demographics & Income Targeting

You can target based on gender, age, parental status, and – most importantly for high-ticket offers – household income.

If you're selling coaching, consulting, or other premium services, targeting the top 10-20% of income earners can dramatically improve your lead quality.

3. Use Google's Pre-Made Audiences (But Don't Stop There)

Google offers four main types of pre-built audiences:

• In-Market Segments (people actively shopping for specific products/services)

• Affinity Segments (people with broader interests)

• Life Events (recently started a business, graduated, moved, etc.)

• Detailed Demographics (parents of teens, homeowners, etc.)

These are good starting points, but the REAL power comes from custom audiences...

4. Create Custom Audiences (The Secret Sauce)

This is where the magic happens – and what most advertisers miss entirely.

You can build custom audiences based on:

• Interests & Purchase Intent: Target people interested in specific keywords related to your offer

• Google & YouTube Search Intent: Target people who've recently searched specific terms

• App Users: Target people with specific apps installed

• URL Targeting: Target people who visit your competitors' websites

Wait, what? Yes, you can actually target people who visit your competitors' websites!

How is this possible? Remember who we're dealing with:

Google has Chrome (the most popular browser), Google Search (the most used search engine), YouTube (the second largest search engine), Gmail (one of the most popular email services), and Google Analytics installed on over 50% of all websites.

This means they have MASSIVE data on user behavior that you can tap into – if you know how.

For example, if you're a financial advisor, you could target people who:

• Have searched "retirement planning" or "how to invest money"

• Visit competitors' websites like Fidelity.com or Vanguard.com

• Have investment apps installed on their phones

• Show interest in "financial planning" or "wealth building"

It's incredibly powerful – like having your own marketing crystal ball!

Why This Strategy Works Better Than Facebook, Instagram, or TikTok

The key difference between YouTube and other platforms is INTENT.

When people are on Facebook, Instagram, or TikTok, they're usually mindlessly scrolling – not actively looking to learn or solve problems.

But on YouTube, people are in "learning mode" – they're actively seeking information, which puts them in a much more receptive state for your message.

This difference in intent is why, dollar for dollar, YouTube ads consistently outperform other platforms for high-ticket offers and B2B services.

The "Demand Gen" Shift: What's Changing in 2025

Google's move to "Demand Gen" campaigns is streamlining the ad creation process by combining multiple ad formats into a single campaign type.

This means you can now create one campaign that will dynamically show your ads across YouTube videos, YouTube Shorts, Gmail, and Discovery feeds – automatically optimizing for the best placements.

It's a huge time-saver, but it also means you need to adapt your creative strategy to work across these different formats.

The good news? The core principles I've shared still apply – you just need to be prepared with multiple asset sizes and formats.

My Gift to You: A Free YouTube Ads Strategy Call

I've spent $7.7 million testing and refining this strategy, and I want to help you implement it in your business without the painful (and expensive) learning curve.

That's why I'm offering a complimentary YouTube Ads Strategy Call with my team.

On this call, we'll:

• Dive deep into your business and goals

• Analyze your current marketing efforts

• Map out a custom YouTube Ads strategy specifically for your business

• Show you exactly how to implement the "Alpha-AI" targeting for your ideal clients

If we both feel it's a good fit after the call, we can discuss how my team can help implement everything for you. But either way, you'll walk away with a clear roadmap for your YouTube ads.

There's absolutely no obligation – I genuinely want to help you see what's possible with this strategy.

Book Your Free YouTube Ads Strategy Call Now!

Take Action Now – The Opportunity Won't Last Forever

Right now, YouTube ads still represent a "blue ocean" opportunity compared to other platforms. As more businesses catch on, this advantage will diminish.

The businesses that act now will capture the most market share at the lowest cost.

Will that be you?

I've given you the exact framework and strategy – now it's up to you to implement it. And if you want personalized help, don't forget to book your strategy call!

To Your Success,

• Aleric Heck | Founder & CEO of AdOutreach

P.S. If you want to see this strategy in action, I've put the entire training on my YouTube channel completely free. Watch the full video here and don't forget to subscribe for more free trainings just like this!