- The Marketing Minds Newsletter by Aleric Heck
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- The "Margin + Market" Secret That Built 176 Brands in a Year
The "Margin + Market" Secret That Built 176 Brands in a Year
Plus: The one delusional trait that Tim Ferriss, Neil Patel, and 500+ successful entrepreneurs all share..
176 brands. 9 months. One absolute man.
I just spent an hour with Tyler Jorgensson, and my brain is still recovering from what he shared.
This is the guy who built an entire brand - from zero to launch - every. single. day. For 176 days straight.
While you're still choosing a domain name, he's already profitable.
Here's your sneak peek:
The 2-factor formula that determines if a brand will succeed (before you spend a dime)
How to validate any business idea in 24 hours for less than $100
The "emotional currency" concept that's costing you millions
Why bad ads + good offer beats good ads + bad offer every time
The one trait all 500+ successful entrepreneurs share (hint: it's not what you think)
Let's dive in...
Watch the Full Video on YouTube:
The "176 Brands in 9 Months" Formula
When Tyler's friend landed a contract requiring 100 Shopify stores in 3 months, most people would've said "impossible."
Tyler? He built one per day.
Here's his exact process:
Step 1: Market Validation (NOT Product First) "So many people have these brilliant ideas and then you check in with them two or three years later and they're still talking about their idea."
Instead, Tyler uses what I call the "Pay Me First" Test:
Identify the market
Ask them what they want
Sell them that (before you build it)
Step 2: The 24-Hour Validation Hack
Tyler's been using this for 15 years:
Build a simple 2-step order form
Run $50-100 in ads to it
If people start checking out = validated
No orders? Kill it and move on
Two options when orders come in:
Dropship the product immediately
Show "out of stock" message and build email list
Genius move: He often makes his first revenue from the waitlist email before having inventory.
Step 3: The Margin + Market Filter
Every successful brand Tyler's built passes this test:
Margin: "Is there enough margin that I can make mistakes?"
Market: "Okay I have margin but is anyone buying?"
No margin = no room for error No market = no business
Simple. Brutal. Effective.
This Edition of the Marketing Minds Newsletter is Sponsored by:
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The $100M Podcast Secret
Here’s where it gets interesting…
Tyler started his podcast after the 2008 crash wiped him out. Not to make money. Not to become famous.
He did it to get access to people who wouldn't return his calls.
The result?
500+ episodes
ABC Radio show
Interviews with top entrepreneurs
Built multiple 8-figure businesses
But here's the kicker - his actual strategy is the opposite of what every "podcast guru" teaches:
Low production. Minimal prep. Zero editing.
Why? Because it forces authentic conversation.
"My preparedness is relatively limited... I allow the show to take a natural flow."
It means Stop hiding behind perfection.
The "Trust Cliff" That's Costing You Millions
This insight from Alex Hormozi (via Tyler's interview) hit different:
"There's a strong correlation between entrepreneurs that are successful and high levels of trust."
But here's the twist...
It's not about trusting people. It's about trusting your judgment of them.
Tyler calls it the "Trust Cliff":
Trust fast to move fast ✅
Give autonomy to scale ✅
But when someone shows their true colors? TRUST THAT TOO ✅
Most entrepreneurs (myself included) wait too long to make hard decisions.
Tyler's rule: "The moment you know a decision is right is the easiest it will ever be to make that decision."
That year you spend avoiding the hard conversation? You don't get it back.
The Unstoppable Entrepreneur Advantage
After interviewing 500+ entrepreneurs, Tyler found ONE common thread:
They all have unshaken belief in their vision.
Not blindly. But they believe they can do things that rational analysis says is impossible.
"They don't worry about the amount of work. They just focus on that this can be done."
This isn't toxic positivity. It's selective focus on possibilities over obstacles.
The formula:
See the opportunity ✅
Ignore the "rational" analysis ✅
Move faster than fear ✅
The Bottom Line
Tyler didn't build 176 brands because he's smarter than you.
He built them because he tests faster than you.
While you're perfecting your business plan, he's already launched, failed, and moved on to the winner.
The market doesn't care about your perfect plan. It cares about solving problems.
So here's my challenge:
Stop planning. Start testing.
Because in the time it took you to read this newsletter, Tyler probably launched another brand.
And it's probably already profitable.
Want the full interview? Tyler dropped even more gems about AI automation, building to sell, and his "emotional currency" framework that I couldn't fit here.
Watch The Full Video on YouTube:
Listen to the Podcast on Spotify!
Complimentary Video Marketing Strategy Call!
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More Value Coming Next Friday!
Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
- Aleric Heck | Founder & CEO of AdOutreach
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This Edition of the Marketing Minds Newsletter is Sponsored by:
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