I just had one of the most eye-opening conversations with Joshua B. Lee (aka "The Dopamine Dealer of LinkedIn") and I HAD to share these strategies with you immediately!

Joshua went from 1.5 Million impressions last year to 20 MILLION organic views on LinkedIn in just 3 months this year. 🤯

That's the kind of explosive growth that would cost hundreds of thousands in paid ads - and he's doing it completely organically!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The Newsjacking Strategy that's generating 1-2 Million views PER POST (I'm talking step-by-step breakdown)

• How to Build a LinkedIn Newsletter that Gets 10% of Your Followers to Subscribe Overnight

• The Human Algorithm Connection Strategy that Turns Cold Prospects into Warm Advocates

• The 10-20-70 Content Rule that Creates a Destination LinkedIn Profile

• How to Generate Leads with LinkedIn Events (Getting Email Addresses GDPR-Compliant!)

Alright, let's Dive In...

The 20 Million View LinkedIn Strategy (That's Working RIGHT NOW)

Before we dive into the tactics, I need to share something mind-blowing...

Joshua has been talking about the power of LinkedIn for 11 YEARS. While everyone was chasing shiny objects on other platforms, he stayed focused on LinkedIn because he saw what others didn't:

• 4 out of 5 LinkedIn users are decision-makers (they can actually BUY from you!)

• 50%+ have a college degree or higher (educated audience)

• Average incomes are higher than any other social platform

• People go to LinkedIn to make business decisions

But here's the kicker - you don't need a million followers to make millions on LinkedIn. Joshua's clients are crushing it with just a few thousand targeted connections!

The Newsjacking Strategy That's Breaking LinkedIn (In a Good Way)

Alright, buckle up because Joshua just dropped his SECRET SAUCE that he rarely shares...

Here's exactly how to get 1-2 Million views per post:

Step 1: Check LinkedIn's News Section

In the top right corner of your LinkedIn feed, there's a "News" section showing trending topics with reader counts (5,000 to 100,000+ readers)

Step 2: Pick Aligned Topics

Choose news that relates to YOUR expertise. Don't try to newsjack NFL quarterback news if you're a marketing consultant!

Step 3: Use AI to Create the Framework

Joshua has trained his AI with 50 PAGES of personal branding info (not just a paragraph like most people). The AI knows his:

• Voice & tonality

• Personal stories

• Company mission

• Value propositions

Step 4: Create 1.5-2 Minute Videos

Record videos connecting the news story to your expertise. Joshua does this only Tuesdays and Thursdays and averages 1-2 million views per video!

Step 5: Let LinkedIn's Algorithm Work FOR You

Because you're tapping into what people are already searching for, LinkedIn pushes your content like crazy!

Pro Tip: Everything you post on LinkedIn gets indexed by Google within ONE HOUR. That's faster than any other platform! 🚀

The LinkedIn Newsletter Strategy That Got Me 1,600 Subscribers in 24 Hours

When Joshua told me about LinkedIn newsletters at a mastermind dinner, I immediately implemented it and got 10% of my followers to subscribe overnight!

Here's why LinkedIn newsletters are INSANE:

✅ 100% Deliverability (It's LinkedIn sending the emails, not you!)
✅ Automatic Invites to new connections
✅ Multimedia Content (Embed YouTube videos, podcasts, etc.)
✅ Google Indexing in under an hour
✅ CTA Links Allowed without algorithm penalties

Hidden Gem Alert: You can create up to 3 newsletters per personal profile AND 3 per company page. That's serious distribution power!

The "Human Algorithm" Connection Strategy

This is the exact system Joshua used to become the "Dopamine Dealer of LinkedIn"...

Instead of spamming people with "We both wear shirts, let's connect!" messages, here's the actual playbook:

The Thank You Method™

Trigger Points to Watch:

1. Someone views your profile

2. Someone engages with your content

3. Your ideal client posts content

The Messages That Work:

Profile View: "Hey [Name], I saw you looked at my profile. I just wanted to reach out and say thank you! Too often we don't appreciate that. I'd love to connect and find out what pushed you to look me up."

Content Engagement: "Hey [Name], I saw you engaged with my recent post. Just wanted to say thank you! I'd love to hear what pushed you to engage."

The Endorsement Hack

After someone connects:

1. Go to their profile

2. Give 1-2 skill endorsements (takes 5 seconds)

3. LinkedIn prompts THEM to thank YOU

4. The conversation flips - they message you first!

Then ask the Magic Qualifying Question:

"Quick question - do you consider yourself an entrepreneur or a business owner with an entrepreneur mindset?"

This tells you EVERYTHING about where they are in their journey!

The 10-20-70 Content Rule That Magnetizes Your Ideal Clients

This content strategy turns your LinkedIn into a "destination website" people visit daily:

10% Personal Content

• Not Facebook-level sharing

• Professional personal (you're a parent, live in Austin, love Spider-Man)

• Creates human connection points

20% Company Content

• Stories of client transformations

• What you've DONE, not what you CAN do

• Be the narrator of others' success

70% Pure Value

• Educational content

• Industry insights

• Actionable strategies

• "I can show you exactly how to do everything... when they say 'that's a lot of work, can you do it for me?' - that's when you win"

The LinkedIn Events Strategy for Lead Generation

This blew my mind...

Here's how to collect emails GDPR-compliant:

1. Create events from your COMPANY page (not personal)

2. You + speakers can each invite 1,000 connections per week

3. 4-week promotion = 8,000 potential invites

4. Everyone who registers gives you their email

5. 25-30% show rate typical

6. Nurture pre and post event via email

Joshua's clients get 200-1,000 attendees per event doing this monthly!

Your LinkedIn Profile: The Most Important Real Estate Online

Before you do ANYTHING else, optimize your profile:

Banner: Tell what you do + emotional connection
Headline: Use the XYZ formula: "I help X achieve Y so they can Z"
About: Tell your career STORY, not list a resume
Experience: Include EVERYTHING (Joshua lists his Chili's server job!)
Featured: Showcase transformations and social proof

"I want people to understand I wasn't born the CEO of Standout Authority. We have commonalities."

The Bottom Line: It's About Being 100% You

Joshua's final wisdom hit different:

"You have to be 100% you, 100% of the time, on and offline. In a world of AI where people can pretend to be anything, being unapologetically yourself is your superpower."

Watch the Full Podcast Episode

Listen to the Podcast on Spotify

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Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

P.S. Fun fact - Joshua has been the "Resident Spider-Man" at Dell Children's Hospital in Austin for 7 years. How cool is that? Just another reminder that success isn't just about business metrics - it's about being a whole human being who makes an impact!