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I just had one of the most mind-blowing conversations with my good friend Kasim Aslam, and I HAD to share these insights with you immediately - this is the kind of stuff that can literally transform your business overnight!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• Why the "Learn First, Execute Later" Model is DEAD (and what's replacing it)

• The Shocking Truth about AI Implementation that 90% of Businesses are Missing

• How to Get Your Team to Actually USE AI Without Resistance (Kasim's Secret Method)

• Why Global Talent is the Ultimate Competitive Advantage in 2025

• The "Bottom-Up AI Revolution" Strategy that's Creating Billion-Dollar Businesses

Alright, let's Dive In...

Watch the Full Episode on YouTube or Spotify

The Lie We've All Been Told About Education

Kasim dropped a truth bomb right at the start of our conversation that honestly made me rethink everything:

"The lie that we've been told is that education is the most important thing that you can do as an entrepreneur... We have trillion dollar supercomputers who already have all the good stuff."

Think about that for a second...

While you're spending 2 hours a day reading, listening, and watching - AI already knows everything you're trying to learn, and it can access that information in milliseconds!

So what's the new entrepreneurial superpower?

IMPLEMENTATION.

Here's Kasim's exact formula:

• If you're spending 2 hours a day learning, cut it to 1 hour

• Use that other hour to EXECUTE

• Don't listen to any podcast (including mine!) unless you're going to take ONE thing and DO IT

The new entrepreneurial mantra? Deploy, Push, Publish, Print, Act, Jump!

Every. Single. Day.

The AI Adoption Secret That's Actually Working

Now, here's where it gets really interesting...

Kasim shared that his team (and many others) are struggling with AI adoption - but he's discovered a method that's actually working!

Instead of coming to your team and saying "We're using AI for everything now!" (which creates resistance and fear), here's his brilliant approach:

The New Project Method:

1. Start with NEW initiatives - things your team isn't already doing

2. Let your team push back with "We don't have time/resources"

3. Show them how AI makes it possible: "Actually, we can launch that YouTube channel now with these AI tools..."

4. Watch as they naturally start applying AI to their existing work

Why this works: You're not threatening their current workflow - you're showing them AI as an enabler, not a replacer!

The Global Talent Goldmine (That Most Businesses Are Missing)

Okay, this next part might be a bit controversial, but it's too important not to share...

Kasim built the a top ranked marketing agency with almost 100 employees - only 6 were in the US!

He achieved 40% margins in an industry that aims for 15%.

How?

Global Talent.

Here's the reality check:

• In the US, bright employees want to work for Google, Apple, or start their own business

• Small businesses can't compete with big tech salaries, benefits, or social cache

• Meanwhile, brilliant minds in emerging nations are STARVING for opportunity

Kasim's CFO? A college professor in Buenos Aires with a master's in finance - getting paid 2x his local rate but less than a US bookkeeper!

The key is giving them REAL work, not garbage tasks:

• His top strategist from India managed a client paying $54,000/month

• He was earning 9x what his local peers made

• The quality of work? Better than most US employees he'd hired

The Secret: When you become someone's lifeline to opportunity, they'll run through walls for you!

The 3-Step AI Implementation Framework

Instead of getting caught up in specific tools (they change too fast!), here's Kasim's framework for thinking in AI terms:

1. Master Data Capture (Relational Databases)

Learn Airtable, Google Sheets, or any database system. Why? Because once your data is structured, every field becomes a catalyst for AI automation!

2. Develop Process Thinking

Think in "If This, Then That" logic:

• If this happens → then do that

• Except when → this condition exists

• Then instead → do this other thing

3. Be Tool Agnostic

Who cares if you use Claude, ChatGPT, or Perplexity? If it works, it works!

The goal isn't to master every AI tool - it's to build systems that self-iterate and improve!

The Future of Marketing (It's Not What You Think)

Here's the paradigm shift that's coming...

If AI can do it, you can no longer charge money for it.

So what's left? The things that DON'T scale:

• Human connection

• Authentic authority

• Real relationships

• Custom, non-scalable solutions

Kasim's prediction? We're going to see billion-dollar businesses with 2-4 employees.

The opportunity? Focus on what AI CAN'T do, then use AI to amplify everything else!

Want to See the Full Conversation?

I recorded the entire conversation with Kasim and it's packed with even MORE insights, strategies, and actionable tips that I couldn't fit in this newsletter!

Watch the Full Marketing Minds Podcast Episode Here!

Trust me, if you found value in this newsletter, the full episode will blow your mind - we go deep into:

• Specific AI workflows that are working RIGHT NOW

• How to identify and hire top global talent

• The exact pricing models that will dominate post-AI

• Why small businesses will win the AI revolution

• And so much more!

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach