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What if I told you that a single coin in my pocket has guided every major business decision I've made - including the one that took me from $200K to over $1M per month?

Or that mixing AI with human content in a specific way is outperforming everything else we've tested in YouTube ads right now?

Or that the "failure" I was most embarrassed about in college ended up being the exact thing that prepared me to generate over $300 million for our clients?

Last week, Sarah had me on her podcast for just over an hour, and she has this uncanny ability to pull stories out of you that you didn't even realize were important.

By the end of our conversation, I'd shared things I've never talked about publicly - including why I almost deleted the first video that made me over a million dollars.

Today, I want to share the biggest insights from that interview with you.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The "Win or Learn" Mindset That Changed Everything for My Business

• My $25,000 Risk Arbitrage Story (And How Jay Abraham's Advice 5X'd My Revenue)

• Why AI Hooks + Human Content is the Future of YouTube Ads

• The Brutal Reality of Scaling from $200K to $1M+ Per Month

Alright, let's Dive In...

Watch the Full Video on YouTube:

The Coin That Guides Every Decision I Make

During the interview, Sarah asked me something that caught me off guard: "Do things just work out for you?"

I reached into my pocket and pulled out a coin I had custom-made for our clients. One side says "Win." The other says "Learn."

This isn't just a cute trinket - it's literally how I approach every single decision in business.

See, I used to stress about failures. That YouTube channel that didn't grow as expected? The sales call that went nowhere? The ad campaign that tanked?

Now I realize - there are only two outcomes in business:

1. You win

2. You learn (and learning IS winning)

The only TRUE failures are:

• Giving up

• Not learning from your mistakes

This shift in thinking is what allowed me to go from a college kid making tech videos to generating over $300 million for our clients.

This Edition of the Marketing Minds Newsletter is Sponsored by:

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The $25K Decision That Changed My Trajectory

In 2019, I was stuck. We were doing $200K/month, but I was scared to scale. My one salesperson was maxed out, and hiring felt risky.

Then I met Jay Abraham at a mastermind in Paris (yes, at the Ritz - talk about surreal for a kid from Massachusetts).

I asked him whether I should scale ads or hire another salesperson. His response changed everything.

He made me do what he called a "Risk Arbitrage Analysis":

• Best case if I doubled ad spend: Extra $200K revenue

• Worst case: Lose $25K

• Most likely outcome: $100-150K extra revenue

His exact words: "You have a risk arbitrage situation. They wouldn't give you those odds in Vegas."

That month, I hired the salesperson AND doubled our ad spend. Within 60 days, we crossed $300K/month. Within three years, we hit over $1 million per month.

The lesson? Most of us overestimate risk and underestimate reward. Run the numbers. Make the decision. Move forward.

The AI Discovery That's Revolutionizing Our Results

Sarah really pressed me on our AI strategies, and I shared something we've discovered after testing thousands of video ads:

The Performance Hierarchy:

1. AI Hook + Real Human = BEST results

2. Human Only = Good results

3. Pure AI = WORST results

Why? Because people subconsciously wonder "Who's behind this?" with pure AI content.

Here's an example that's crushing it: We created an AI video of me dressed as a medieval king walking through a castle. I say, "If you're not using AI video ads, you're practically living in medieval times."

Then it cuts to the real me explaining our YouTube ads strategy.

The AI hook grabs attention. The human builds trust. Together, they convert like crazy.

We're using tools like Google's VideoPoet (V3 just launched!) to create these hooks in minutes. What used to take days of filming now takes 30 minutes of creativity.

The Uncomfortable Truth About Rapid Growth

Sarah asked about our 6,052% growth (we hit #60 on the Inc 5000), and I had to be honest - it nearly broke us.

Here's what nobody tells you about scaling fast:

We were collecting everything upfront - 3-month, 6-month packages. Sounds amazing until you realize you've built a house of cards. Every month, you need massive new sales just to maintain cash flow.

The shift to recurring revenue was brutal. Our cash flow took a hit. The team was stressed. I questioned everything.

But now? We have predictable MRR. Our clients stay longer. The business is actually sustainable.

Here's the truth: What got you to one level will often be the very thing that prevents you from reaching the next. Sometimes you have to destroy what's working to build something that lasts.

In just over an hour, Sarah and I covered so much ground:

• How my parents' "create don't consume" rule shaped my entire career

• Why I'm expanding from "YouTube Ads Guy" to Video Authority

• The exact scripts and frameworks we use for $100K+ campaigns

• My journey from Eagle Scout to entrepreneur

• Why being bullied in college for NOT partying was actually a gift

She has this way of asking questions that made me think differently about my own story. Plus, she called me out on some things that needed to be said.

P.S. If you're thinking "It's too late to start with YouTube" - I address this directly in the interview. Spoiler: You're not late. You're actually arriving at the perfect time, with better tools and clearer paths than us "early adopters" ever had.

Watch The Full Video on YouTube:

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is Sponsored by:

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