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I've been diving deep into the latest AI tools, testing dozens of them with my team at AdOutreach, and I want to share the absolute game-changers that are transforming how we do business in 2025.

But first, let me be direct: If you're not leveraging AI in your business right now, you're leaving massive opportunities on the table.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The Complete List of Must-Have AI Tools for 2025

• My Personal Experience Using Each Tool (& How We Use Them at AdOutreach)

• The Hidden Gems Most People Don't Know About Yet

• Exactly How to Use These Tools to 10X Your Productivity

Alright, let's Dive In...

The Must-Have AI Tools for 2025

1. Napkin AI (https://napkin.ai)

This is a hidden gem that transforms any text into beautiful visuals with just a few clicks. We use this at AdOutreach to create professional flowcharts and visualizations for our presentations and training materials. The best part? It's completely free. You can turn any process or framework into a professional-looking visual in seconds.

2. Claude (https://claude.ai)

This is hands-down my most used AI tool. What sets Claude apart is its Projects feature - you can train it on your own content to write in your voice. I've trained it on my Facebook posts, YouTube scripts, and even my upcoming book (stay tuned for more on that! 😉). Pro tip: Upload at least 100 pieces of your content to really nail your style.

3. Gamma App (https://gamma.app)

Think PowerPoint meets AI. This tool creates entire pitch decks and presentations from scratch. While it gets you about 80% there, that final 20% of customization is what makes it truly yours. Perfect for client presentations or investor decks.

4. BNSN AI (https://bnsn.ai)

Created by legendary copywriter John Benson, this tool is a game-changer for writing high-converting copy. We use it for email sequences for our KeywordSearch AI Ad Targeting Software. The secret sauce? It's trained on proven copywriting frameworks that actually work.

5. KeywordSearch (https://keywordsearch.com)

This is my software, but I had to include it because it's transforming how businesses target their ideal clients with AI. It builds custom audiences for YouTube and Google ads in minutes instead of hours. You can even sync audiences directly to your ad accounts with one click!

6. Perplexity AI (https://perplexity.ai)

Think of this as ChatGPT but with real-time web access and source citations & the ability to scan and compile dozens of sites at a time. Perfect for market research and staying on top of industry trends. I use this daily to track new developments in marketing and AI.

7. Opus Clip (https://opus.pro)

This tool is a lifesaver for content creators. Upload any long-form video, and it automatically creates short-form content for YouTube Shorts, Instagram Reels, and TikTok. We use this to repurpose all our YouTube content.

8. Descript (https://descript.com)

Edit videos by editing text. Seriously. You can remove filler words, enhance audio quality, and even change words in your video just by editing the transcript. This has revolutionized our video production process.

9. Otter AI (https://otter.ai)

Your AI meeting assistant. It joins your Zoom calls, takes comprehensive notes, and organizes them for easy reference. This has made our team meetings much more productive since everyone can focus on the conversation instead of taking notes.

10. Loom with AI (https://loom.com)

We've used Loom for years, but their new AI features are next level. It automatically creates titles, transcripts, and even SOPs from your recorded videos. Perfect for team training and client communication.

11. Soundraw (https://soundraw.io)

Create custom AI-generated music for your content. We use this for background music in our YouTube ads and training videos. No more struggling with copyright issues or generic stock music.

12. Canva AI (https://canva.com)

Canva's AI features have come a long way. Their Magic Design tool creates professional graphics in seconds. We use this for social media content and marketing materials.

13. Surfer SEO (https://surferseo.com)

AI-powered SEO optimization that actually works. It helps create and optimize content that ranks. We've seen significant improvements in our organic traffic since implementing this tool.

This Edition of the Marketing Minds Newsletter is Sponsored by:

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Pro Tip: The 80/20 Rule of AI

Here's something crucial I've learned after spending millions on marketing and testing countless tools: AI should get you 80% of the way there, but that final 20% of human touch is what makes your content unique and effective.

Complimentary YouTube Ads Strategy Call!

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I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is Sponsored by:

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