I just had one of the most eye-opening conversations of the year on the Marketing Minds Podcast, and I had to share it with you in this week's Newsletter!

I sat down with my good friend Chandler Bolt - Founder & CEO of Self-Publishing.com and the author of Published - to break down exactly how he has used his book to generate over $7 Million in revenue in the last 12 months alone.

Yes, you read that right.

$7 Million from a single book.

And here's what blew my mind - when we did the back-of-napkin math, that worked out to roughly $70-$100+ per book sold when you factor in the full business impact (and on his free + shipping funnel last month, it was closer to $900 per book).

Now, Chandler is also the team I personally worked with to launch my book Video Authority: The Science of Converting Viewers Into Clients - so I can tell you firsthand that the strategies he shared in this interview are the real deal. They are exactly what helped me hit #1 Bestseller on launch & start generating real client revenue right out of the gate.

In Today's Newsletter, I want to share the biggest golden nuggets from our conversation so you can start thinking about how a book could become the highest-leverage asset in YOUR business too.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

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Alright, let's Dive In...

One of the first things Chandler said in our interview that stopped me in my tracks was this:

"You can't spell the word authority without the word author."

Simple, but powerful.

The moment you become an author on the topic that you do, you instantly become an authority in the minds of your prospects & clients.

But here's the part most people miss - a book is not just a credibility play. When done right, it becomes the single highest-leverage asset in your entire business. You do the hard work ONCE to create the asset, and then it bears fruit everywhere - your sales process, your onboarding, your speaking opportunities, your lead generation, your referral engine, all of it.

This is what Chandler calls Leveraged Impact - and it's why I believe every expert, coach, consultant & course creator should be thinking seriously about putting a book out there.

Before you ever write a single word, Chandler recommends getting crystal clear on the 4 Ps:

The closer your 4 Ps align with your business, the more fuel the book will be for your business.

This is where so many authors go wrong. They write a book that's loosely connected to what they do, and then wonder why it doesn't generate clients. The fix? Make sure your book is on the thing that you do in your business.

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Chandler broke down what he calls the Launch Triangle - the 3 core components every successful book launch needs:

1. The Launch Team - This is the group of people who buy, read & review the book early to give it momentum. For my launch of Video Authority, we built up over 800+ people on the launch team, and it made all the difference.

2. Reviews - The more reviews you can get, especially in those first 30 days, the better. Reviews are social proof that the book is worth reading - and they directly impact Amazon rankings.

3. Promotions - This is the "accordion" of the launch. Depending on how much time, money & energy you want to invest, this can be massive (tons of podcast appearances, paid ads, speaking events, etc.) or laser-focused.

If you only do ONE thing, build that launch team. It's the single biggest needle mover.

Here's the question Chandler asked me that I think every author needs to sit with:

"Over the first year of your launch, would you rather sell 5,000 copies of your book, OR sign up 100 clients in your business?"

Most people would say 100 clients in a heartbeat.

But then they get distracted chasing book sales, bestseller lists & vanity metrics - and they completely forget the actual goal.

The book is the means - the business is the end.

So the better question becomes: "What would have to be true for this book to bring in 100 clients for my business?" - and then reverse engineer everything from there.

That's a complete reframe. And once you start thinking that way, every decision about your launch, your funnel & your ongoing marketing changes.

This was one of my favorite frameworks Chandler shared - and it's something I'm actively applying right now with my own book.

Most book launches are like a Lamborghini. Fast, sexy, gone in a flash, burns through fuel - and then it's over. The author moves on, and the book stops working.

But Chandler argues your book should be a Toyota Camry. Reliable. Consistent. Just keeps going & going & going - quietly bringing in clients month after month, year after year.

Instead of treating your launch as a one-week sprint, think of it as a One-Year Launch. Integrate the book into everything you do - your funnels, your podcast appearances, your sales calls, your referral process - and watch it become the little engine that just keeps generating clients.

Here's how Chandler actively uses his book to drive that $7 Million in annual revenue. He breaks it into 3 buckets:

Leads:

Sales:

Referrals:

The genius here is that the book becomes a value-first lead magnet that builds reciprocity, trust & authority all at the same time. People aren't just getting a free PDF - they're getting an actual book that took you years of expertise to create.

One of the biggest challenges I faced when writing Video Authority was finding the balance between being valuable and being timeless.

If you go too tactical (click here, then click here, then click here on Google Ads), the book will be outdated by the time it prints.

But if you go too high-level, readers won't get enough actionable value.

Chandler's golden rule? "Teach strategies, not tactics."

Your book should be your 30,000-foot view - the timeless principles & frameworks. Then your courses, coaching & services are where you go deep on the in-the-trenches tactical stuff that's always changing.

This is exactly why the frameworks I share (the H.E.C. Formula, OmniPresent Retargeting, Alpha-AI Targeting, etc.) are designed to be timeless. The buttons in Google Ads will change. The principles behind why those frameworks work? Those don't change.

Chandler shared one final golden nugget that I want to pass along:

If you already have a book that's not really moving the needle in your business - one that maybe has a handful of reviews & has been gathering dust - you have not blown it.

You can relaunch that book.

There's no rule that says you can't. And if it's on the topic that you do in your business, you're sitting on a gold mine. Apply the One-Year Launch principles, integrate it back into your business, and watch the cash register start ringing again.

This is just scratching the surface of what we covered.

In the full interview, Chandler & I went deep on:

If you've ever thought about writing a book - or if you have one that's underperforming - this is a must-watch.

Watch the Full Interview on YouTube!

If there's ONE thing I want you to take away from today's Newsletter, it's this:

A book is not a vanity project. It's a business asset.

When you treat it like a business asset - when you align it with the 4 Ps, build the right launch team, focus on clients over copies sold, and integrate it into every part of your business through the One-Year Launch - it becomes the single most powerful piece of leverage you can create.

And you only have to do the hard work ONCE.

So whether you're thinking about writing your first book, in the middle of one right now, or sitting on a book that needs a relaunch - take this conversation with Chandler as your sign to go all in.

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

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Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

P.S. If you've ever thought about writing a book, do yourself a favor & watch this full interview - Chandler is one of the best in the world at this & he poured out so much value in our conversation. Watch it here.

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