What if I told you there's a guy who has built over $100 million in annualized revenue across brands in the online coaching & consulting space - and his #1 KPI isn't revenue, it's not ROAS, and it's not even profitability?

It's Student Success.

I just sat down with Nick Fischer on the Marketing Minds Podcast - and let me tell you, this conversation was one of the most eye-opening interviews I've done.

Nick is the co-founder of New Reach Education, the holding company behind brands doing roughly $80 million per year right now - including Sub 2, Pace Morby's brand that's been absolutely taking the world by storm.

He also runs AEXA, a company that launches & consults with some of the top brands you probably already know.

And the insights he dropped in this conversation? They're the kind of things that can genuinely shift the way you think about building, marketing & scaling a brand in this space.

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Alright, let's Dive In...

Here's something that really stuck with me from this conversation.

Nick has tried to launch over 40 brands across the last six years. About half of them survived. And when he looked at what separated the winners from the losers, it almost never came down to ROAS or the unit economics of the funnel.

The brands that lasted? They were the ones that got their customers to an outcome - fast.

Nick & Pace Morby genuinely believe in a 100% student success rate. And before you think that sounds unrealistic, here's what's wild - they've now done it over 10 times in the last year alone, bringing in groups of 75 to 200 new students and getting every single one of them a result in less than 30 days.

How? They created an intensive 5-day in-person experience where students come to their office, work alongside their team & community leaders, bring in real leads, and actually put deals under contract during that week. Not simulations. Real deals. Real results.

And the magic behind it is something Nick calls "Activation."

The faster you can get a new customer to their first "aha moment" or their first tangible result, the more they trust you, the longer they stay, and the more they want to ascend into your higher-level offers.

Here's the takeaway for YOUR business: Stop thinking about customer success as a "nice to have" or something your fulfillment team handles after the sale. It's the single biggest lever for retention, referrals & lifetime value. If you can engineer a fast win for your customers - even a small one - everything else compounds from there.

This was one of my favorite parts of the entire conversation because Nick broke down the three most likely conversion events from a marketing standpoint that get prospects to buy faster.

And these aren't theoretical. These are battle-tested across brands doing tens of millions per year.

#1 - Add the Prospect to a Free Community

Nick uses a free Facebook group that sits outside of their paid platforms. When someone is on the fence, the enrollment team says something like, "Hey, hop in the free Facebook group, introduce yourself."

And what happens? The prospect gets responded to, welcomed, and they see firsthand what the community is like. They experience the energy before they ever buy.

This works whether you use a Facebook group, a LinkedIn thread, a WhatsApp group, Telegram, or any community platform. The point is to demonstrate what they're going to get - not just describe it.

#2 - Guest Pass Them to a Live Q&A Call

This one is brilliant. Instead of just telling a prospect about the amazing weekly Q&A calls they'll get access to, you actually let them experience a portion of it before they buy.

Nick's team will bring a prospect onto the last 5 minutes (or the first 5 minutes) of a live Q&A call so they can see the energy, hear real questions being answered & feel what it's like to be part of the community.

Key insight here: You don't give them the full call. You give them enough to create that "oh wow, this is real" moment - but you respect the value of what's behind the paywall for your actual customers.

#3 - Strategic YouTube Content as a Last-Touch

This one really resonated with me (for obvious reasons!). Nick shared that YouTube organic is actually one of the most important weighted touchpoints in their entire customer journey.

But here's the key - they don't just blast prospects with random content or a bunch of lead magnets. They've mapped out specific videos for specific objections or stages of the buyer's journey. If a prospect doesn't understand how the model works, there's a specific whiteboard explainer video for that. If they need to see Pace's story, there's a specific video for that.

Nick made a really important point here: "People don't need to see that much value before they buy. They just need to have a belief shift and see that something is real."

Stop over-giving lead magnets. Start being strategic about which piece of content the prospect needs to see right now to make their decision.

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Nick started his career as a media buyer & copywriter - and the way he thinks about advertising is incredibly sophisticated.

Rather than thinking in traditional "top of funnel, middle of funnel, bottom of funnel" buckets, Nick builds his entire creative strategy around Cialdini's Influence Principles and the Life Force 8 - the eight primary human desires that drive behavior.

Here's how he layers it:

For Cold Audiences - He makes sure his creative covers as many of the primal human desires as possible: status, financial security, companionship, survival, enjoyment. He doesn't just lead with "make more money" - he layers in multiple psychological triggers that resonate with different people.

For Retargeting/Warm Audiences - He maps his content to Cialdini's principles directly:

That last one - Consistency - is something Nick emphasized heavily. He pointed out that if you show up with one look and vibe in your ads and a totally different energy everywhere else, it implies inconsistency in your life & business. Your brand needs to look, feel & sound the same everywhere people encounter you.

The big lesson here? Don't just think about your ad creative as "content." Think about which psychological triggers you're activating at every stage. Map your creative to human psychology - and make sure the experience is consistent from the first ad impression all the way through to the sale.

This might have been the most forward-thinking part of the entire conversation.

Nick believes that 2026 and beyond is all about two things: Live Events and Live Streaming.

Why? Because those are the two hardest things to replicate in the current age of AI.

Think about it - deepfakes are getting so good that it's becoming nearly impossible to tell what's real and what's AI-generated. Pre-recorded content can be faked. Written content can be faked. Even video can be faked.

But you know what can't be faked (at least not yet)?

Showing up in person. And going live in real-time.

Nick's take is that consumers are going to develop a very strong "is this real or is this AI?" instinct throughout 2026 - and the brands that can prove they're real by being there in person and streaming live will have a massive competitive advantage.

This is exactly why Pace Morby is doing the 108 City Tour - visiting 108 cities in person, meeting students, building local communities & activating community leaders on the ground. They're 46 cities in so far, and the snowball effect has been massive.

And here's the long game: once those local community leaders are activated and empowered, they carry the torch forward. The brand doesn't have to do the tour every year - the community sustains itself.

What this means for you: If you have a community, a course, a coaching program - start thinking about live components. Whether it's local meetups, live streaming, in-person workshops, or even just consistent live Q&A calls - anything that proves you're real is going to become increasingly valuable as AI makes everything else harder to trust.

There was SO much more in this conversation that I couldn't fit into this email - including Nick's breakdown of the publishing model vs. agency model, how he picks the right thought leaders to build brands around, his approach to managing a portfolio of 10-20+ brands, and a ton of other golden nuggets.

I highly recommend watching the full episode to get every insight!

Watch the Full Marketing Minds Podcast with Nick Fischer!

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To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

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