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Every day your potential clients search your businesses brand name (or even your name) into a Google Search. But where does that traffic go?

Some goes to your website naturally, that said, depending on how you rank it could go to other miscellaneous websites or even (gasp) a Competitor who is running Search Ads…

So how do you ensure that you capitalize on all of that Piping Hot search traffic? You use a Branded Google Search Campaign!

And that’s exactly what I’m going to teach you how to build in this Newsletter!

So listen-up - this could be one of the highest ROAS retargeting campaigns you build — and the best part is it’s easy to setup when you know the right steps & simple to maintain — and even a small ad spend makes a big impact!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

• I’ll give you my “Guide to Google Branded Search Campaigns”

• A Full Step-by-Step Tutorial on Google Search Ads

• & More!

Alright, let’s Dive In…

How to Run Branded Google Search Ads

If you're running any online advertising campaigns, there's a good chance people are searching for your brand name on Google. We’ve all done it!

But are those searches actually turning into sales?

In this guide, I'm going to show you how to convert brand searches into paying customers using Google Ads branded search campaigns.

First off, what exactly is a branded search campaign?

It's a Google search campaign that targets keywords specific to your company's brand - things like your business name, product names, or other terms closely associated with your brand.

The goal is to make sure you show up at the very top of search results whenever someone is looking for your company online.

Branded search campaigns serve two key purposes:

1. Capturing high-intent traffic to drive conversions

2. Preventing competitors from diverting traffic by bidding on your brand keywords

Think about it - if someone is specifically searching for your brand name, they are likely already familiar with your company and potentially ready to buy.

By showing up prominently, you can guide them to take that final step. Plus, competitors may try to steal your thunder by bidding on your branded terms.

But if you're bidding on them yourself, you can keep that traffic focused on your business.

So how do you set up a branded campaign the right way?

Here are the key steps to a Branded Google Search Ad Campaign:

1. Create a new Google Ads campaign focused on leads or sales, whatever makes sense for your goals.

2. Choose the Search campaign type.

3. Set your keyword match types. Create one ad group using exact match (put keywords in brackets) for your core brand terms.

4. Then set up a second ad group with phrase match (quotation marks) for keywords closely related to your brand.

5. Add 2-3 text ads per ad group that highlight your brand, products, and unique selling points. Including your Brand Name in the ad will help to maximize clicks when people search for your brand.

6. Set your daily budget. $20/day is often a good starting point, but base it on your overall ad spend and brand keyword search volume. Your actual daily spend will depend on search volume and cost per click.

7. Implement negative keywords! Add terms like competitor names and misspellings of your brand that you want to exclude. Apply to the phrase match ad group.

8. Double check your settings by following my quick 12 minute YouTube Video Guide on Google Search Ads

9. Launch your Branded Search Ads!

Once your branded campaign is up and running, there are some key best practices to follow for optimal results:

• Incorporate strong ad copy variations and aim for a "good" or higher Ad Strength rating from Google

• Send traffic to the most relevant, conversion-focused pages on your site (split test these to see what works best)

• Maximize ad real estate by filling out all headline and description fields

• Target all relevant keyword variations, including any brand nicknames, taglines or notable people from your company

• Refine your keyword targeting over time by adding more negative keywords to exclude irrelevant searches

• Regularly monitor key metrics like cost per click (aim to be in line with your industry), click-through rate (shoot for 5%+), and conversion rate

Running these types of Branded Search Campaigns will help you capitalize on the interest you’re already creating for your company through your existing ads & marketing — ensuring you capture those leads & sales!

I made a full step-by-step tutorial video on my YouTube Channel you can check out here:

Watch the Full Video on YouTube:

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach