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One of the best funnels that I am running right now is, believe it or not, a PDF funnel! Yes, what’s old is new again — but this time with a twist!

This isn’t just your Grandpa’s PDF Funnel — it’s a new PDF Funnel that is actually a VSL (Video Sales Letter) funnel in disguise!

And in this Edition of the Marketing Minds Newsletter, I’m going to teach you how it works!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

• I’ll give you my “Trojan Horse PDF Funnel” Step by Step Training!

• Invitation to a Video Discovery Call with our Team

• & More!

Alright, let’s Dive In…

The Trojan Horse PDF Funnel

Believe it or not, one of the best funnels for us right now is actually our 2024 YouTube Ad Strategy PDF Funnel 

We’ve had a few iterations of this funnel over time but the basic principle is this:

YouTube Ad → PDF Optin (Simple) → VSL → Book a Call → Application

Now, the reason this works so well is that a PDF is something quick, easy & consumable - which makes it the perfect lead magnet!

In fact, we typically achieve 25-35% optin rates on our PDF Funnels at scale

That being said, the problem with vanilla, cookie-cutter PDF funnels is the fact that they don’t typically do a great job ensuring consumption & people taking action to the next step — which is why many have switched to other funnels.

VSL (Video Sales Letter) funnels on the other hand do a better job of indoctrinating ideal clients & encouraging them to take action.

But what if you could have your cake & eat it too?

Enter: The Trojan Horse PDF Funnel

It’s a PDF on the Front End — which boosts optin rates & then it’s a VSL on the Backend which increases Consumption & leads to more Booked Calls & Sales!

The Best of both worlds!

And I want to break down step-by-step exactly how this works:

Watch the Trojan Horse PDF Training:

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Book a Complimentary Video Marketing Discovery Call with my Team!

Are you looking to Capitalize on YouTube Ads & Video Marketing to Scale Your Business & Achieve Your Goals?

I want to invite you to schedule a Complimentary Video Marketing Discovery Call with my Team to map out a YouTube Ads & Video Marketing Strategy 1-1

This is a full 20 Minute call where we’ll dive into your business, your goals & map out a Custom Strategy to help you achieve them through YouTube!

Fill out the Quick Application form to see if you qualify & book your call.

How I found a Better Way of Digital Marketing (Interview)

I recently did an Interview around what led me to discover a “Better Way of Marketing” using YouTube Ads, at a time when everyone else was using Facebook.

One of my biggest purposes is to help people find a Better Way & Challenge the Status Quo (hello, Steve Jobs!)

In this Interview I break down what Inspired this & Share a Deeper sense of my WHY

See You In the Next One!

I hope you found this Newsletter Valuable! The PDF Trojan Horse is a secret weapon us & our clients have been using & now its a tool in your arsenal!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next Week & in 2024!

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach