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Big changes are coming to YouTube Ads in 2025, and if you're running any form of advertising on YouTube or Google's platforms, you need to know about this.

We’re going to talk about YouTube Ads shift to Google Demand Gen & everything you need to know to ensure you can thrive in this change!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The biggest shift in YouTube Ads history (Demand Gen Campaigns)

• Why this matters for your business & how to prepare

• A complete timeline of the changes

• What you need to do right now to stay ahead

Alright, let's Dive In...

The Biggest Change in YouTube Ads History

Google just announced one of the most significant changes ever to hit the YouTube Ads platform - they're shifting all Video Action Campaigns (VAC) to what they're calling "Demand Gen Campaigns."

And here's the kicker: This isn't optional.

According to Google, by March 2025, you won't be able to create new VAC campaigns, and in Q2 2025, Google will automatically migrate all existing Video Action Campaigns to Demand Gen campaigns.

(It’s worth noting Google often pushes back their rollouts, that said it would be wise to prepare for this timeline)

What Are Demand Gen Campaigns?

Think of Demand Gen campaigns as a "video & image campaign" that combines multiple ad formats into one campaign.

Combining classic YouTube Ads with YouTube Short Ads, In-Feed Video Ads, Image Ads on GMail & in-feed on YouTube.

Here’s some more details:

1. New Ad Placements (Video + Image)

   • Classic YouTube in-stream ads

   • YouTube Shorts ads

   • Strategic image ads (appearing in Gmail & Discover feed)

   • All managed in one campaign

2. Enhanced User Journey: Your prospects might see…

   • In-stream ad while watching YouTube

   • Then a Shorts ad while scrolling

   • Followed by an image ad in Gmail

   • Finally converting after seeing another YouTube ad

3. AI-Powered Optimization: Google's AI helps optimize these campaigns for better performance when set up correctly

Video Action Campaigns vs. Demand Gen Campaigns

Full Video Breakdown of the YouTube Ad Changes for 2025 & Demand Gen

Watch the Full Video on YouTube:

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The Good News: Enhanced Opportunities 🚀

From our early testing, we're seeing some exciting advantages:

1. Expanded Reach:

   • Access to YouTube's main feed

   • YouTube Shorts placement

   • Gmail visibility

   • Google Discover feed presence

2. Better Creative Options:

   • Combine video and image assets

   • More flexible format options

   • Improved engagement potential

   • Higher conversion possibilities

Timeline that You Need to Know

Here's the breakdown of what's happening when (subject to change):

• March 2025: No new VAC campaigns can be created

• Q2 2025: Automatic migration of existing VAC campaigns to Demand Gen

• Current - Q2 2025: Transition period to prepare and optimize

Why You Need to be Proactive

Here's the thing - while Google calls this an "upgrade," waiting for the automatic migration could be risky. When Google automatically converts your campaigns, they won't be optimized for the new format's potential.

The smart move is to start testing and implementing Demand Gen campaigns now, while you still have the flexibility to optimize and learn what works best for your business.

Think of it like this: Would you rather be the person who's mastered the new format before the change, or the one scrambling to figure it out when you have no choice?

Your Action Plan for 2025

1. Start testing Demand Gen campaigns alongside your existing VAC campaigns

2. Learn the nuances of the new format while you still have time to experiment

3. Gather data on what works best for your specific audience

4. Build a transition strategy for your existing campaigns

5. Fully Transition as Google shifts to Demand Gen in the Spring

Need Help Navigating This Change?

If you want to ensure you're prepared for this massive shift in YouTube Ads, I invite you to book a Strategic YouTube Ads Call with our team.

We'll help you:

• Map out a custom game plan for transitioning to Demand Gen campaigns

• Optimize your current campaigns for the best results

• Position your business to take advantage of these new opportunities

YouTube Ads + Demand Gen Strategy Call!

Are you looking to Scale your Business with YouTube Ads?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

P.S. Don't wait until Google forces this change on your campaigns. Book your Strategic Call today and let's make sure you're ahead of the curve!

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