What if I told you that my smaller YouTube channel generated 14X more revenue than my bigger one?

It sounds crazy, but after creating 5,700+ YouTube videos over 16 years, I've discovered some counterintuitive truths about YouTube success that most creators never realize.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• I'll reveal why Subscribers & Views Don't Equal Profits (and what does)

• You'll discover the YouTube Thumbnail Strategy that can 10X your views

• I'll share my secret "Lead Ownership" strategy that built an 8-figure business

• Plus, I'll give you FREE access to my AI Thumbnail Creator & YouTube Ads Guide!

Alright, let's Dive In...

The 5 YouTube Lessons That Changed Everything

Lesson #1: Your Smallest Channel Can Be Your Biggest Money-Maker 💰

Here's something that'll blow your mind...

My tech review channel, AppFind, has 613,000 subscribers and has generated a little over $2.4 Million in the last 16 years.

But my marketing & business channel?

My Aleric Heck channel has only 85,000 subscribers — yet it's helped me generate over $35 Million+ in the last 9 years!

That's right — my "smaller" channel generated 14X more revenue. 🤯

Here's the Game-Changing Insight:

Size doesn't equal profits. The quality of your viewers & the way you're able to convert & monetize them does.

Think about it:

• My tech channel focuses on ad revenue & sponsorships (limited earning potential)

• My marketing channel funnels clients to my marketing consulting business (unlimited earning potential)

The Takeaway: Stop chasing vanity metrics. Start building an audience of buyers, not just viewers.

Lesson #2: Your Title & Thumbnail Are 50% of Your Success 🎨

This one hurt to learn...

I used to spend 10 hours creating the perfect video, then slap on a title & thumbnail in 5 minutes as an afterthought.

Big mistake.

Many content creators make this same error — treating the actual Title & Thumbnail as an afterthought, when it can be the difference between a video that grows or one that flops.

Here's What I Discovered:

Great Titles & Thumbnails are ESSENTIAL to high-growth videos! They're literally the difference between 1,000 views and 1,000,000 views.

That's why I created my own AI YouTube Thumbnail Creator trained on 3M+ Thumbnails!

🎁 FREE GIFT: Try my AI Thumbnail Creator for free at ThumbnailCreator.com

Pro Tips for Irresistible Thumbnails:

• Use high contrast & bright colors

• Include a clear focal point (usually a face with emotion)

• Keep text minimal but impactful

• Test multiple variations — what you think will work often doesn't!

Lesson #3: The Money is in the List (Not the Platform) 📧

This was my biggest "aha" moment...

A big mistake that people make is keeping everyone on the YouTube platform. But here's the truth:

You need to OWN your leads — get them OFF YouTube!

To really build a business, you need to get viewers into a CRM where you can email them & sell them your products/services.

Here's My Lead Ownership Strategy:

1. Create valuable YouTube content

2. Offer a compelling lead magnet in the video

3. Drive viewers to an opt-in page

4. Nurture them via email (like this newsletter!)

5. Convert them into customers over time

The Best CRM for YouTube Creators:

I personally use & recommend HighLevel — it's perfect for YouTube creators & Entrepreneurs!

It has a robust CRM, Funnel Builder & even some amazing AI Features as well!

Get my special 30 Day Free Trial here: HighLevel Special Offer

Lesson #4: The Sweet Spot = Trending Topics + Your Unique Voice 🎯

This lesson cost me years of trial and error...

Most creators go to one of two extremes:

• Extreme #1: Copying trending video topics & getting lost in a sea of noise

• Extreme #2: Creating videos so unique no one is looking for them

Both are YouTube death sentences.

The Winning Formula:

Create videos based on trends in your own unique voice & style!

Here's How to Find Your Sweet Spot:

1. Research what's trending in your niche

2. Identify gaps in existing content

3. Add your unique perspective/methodology

4. Package it with your personality & style

Those are the videos I've seen perform the best — every single time.

Lesson #5: Organic + Paid = YouTube Domination 🚀

Here's what 99% of YouTubers don't realize...

YouTube isn't just about organic content — YouTube Ads can drive MASSIVE sales!

My YouTube Ads Results:

• Personally spent over $7.7 Million on YouTube Ads

• Used them to scale AdOutreach to 8 Figures

• Landed #60 on the INC 5000 list!

Many people think success is only about the YouTube channel itself, yet there's so much more possible when you run YouTube Ads to reach your ideal clients!

Why YouTube Ads Crush It:

• Target your exact ideal client

• Scale winning messages instantly

• Build your email list on autopilot

• Generate leads & sales 24/7

🎁 FREE GIFT #2: Book Your Complimentary YouTube Ads Strategy Call http://AdOutreach.com/apply 

Your YouTube Success Action Plan

Now that you know these 5 game-changing lessons, here's how to implement them:

Step 1: Stop focusing on subscriber count — focus on audience quality

Step 2: Spend as much time on titles/thumbnails as you do on content

Step 3: Build an email capture system for every video

Step 4: Find trending topics and add your unique angle

Step 5: Test YouTube Ads to accelerate your growth

Remember: I've created 5,700+ videos to learn these lessons. You get to start with this knowledge from day one!

Hire Your Own AI Employee with HighLevel!

I’ve been using HighLevel for a while & recommending it to all of my clients, it’s the best CRM & Funnel Building tool on the market right now!

But did you know they released an AI Employee?

Seriously, you can unlock an AI Employee to Reply to Chats, Messages & Even Answer your Phone for you! 🤖

This Summer they launched The Summer of AI, where you can unlock an AI Employee for Free with your HighLevel Account (for a limited time) - check it out!

I’m going to be making a dedicated video breaking this down soon, but I don’t want you to miss this opportunity!

Sign Up via this Link to get an Exclusive Double-Length 30 Day Free Trial: https://www.gohighlevel.com/aleric-heck

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach