"Is my offer expensive enough to run YouTube ads profitably?"

It's a question I get all the time, and today I'm going to answer it with a real client case study that will blow your mind!

You see, one of our incredible clients, Ryan Kelly, is spending $80,000 to $100,000 per month profitably on YouTube ads...

With a $37/month membership offer! 🤯

In today’s email we’re going to break down a case study on how Ryan scaled to Thousands of Members & a massive MRR with YouTube Ads!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The Complete Case Study of how Ryan scaled from struggling piano professor to 8-figure entrepreneur

• Why Spending More Actually Became Easier Than Small Budget Campaigns

• The 26% Conversion Rate Increase from a 5-Second Landing Page Audit

• The Real Strategy Behind Scaling Low-Ticket Offers with YouTube Ads

• My "Win or Learn" Mindset That Transforms Every "Failure" Into Fuel for Success

Alright, let's Dive In...

The $37/Month Success Story That Changes Everything 🎹

Ryan Kelly went from being a piano professor who almost gave up his entrepreneurial dreams after making "30 cents an hour" in his first year to running a 7-8 figure business called Piano by Pictures.

His journey started with a love story (he had to choose between his dream job in Idaho and the woman who would become his wife in Las Vegas), but what happened next is a masterclass in determination, smart pivoting, and scaling strategies.

Here's what makes Ryan's story so incredible:

• Starting Point: Made $1,000 on $800 in ad spend his first year (basically 30 cents/hour for his time)

• The Pivot: Created a unique "picture notation" system to help people skip traditional music reading barriers

• The Scale: Now spending $300k+ per month profitably across all ad platforms

• The Team: Grew from solo entrepreneur to 20+ person team

• The Revenue: 7-8 million dollars annually

But here's the kicker - his core offer is just $37/month!

This completely destroys the myth that you need high-ticket offers to make YouTube ads work profitably.

Why Spending $100k/Month is Actually EASIER Than $2k/Month 🚀

This might sound counterintuitive, but Ryan shared something fascinating about reaching scale:

"I actually think spending 80 to 100K is easier than when we were spending like a couple grand a month. Once things kind of get running, you get all this benefit of the retargeting. You kind of get more margin for error at that spend as well."

Here's why this happens:

1. The Retargeting Advantage

When you're spending significant amounts, you're constantly filling your retargeting buckets with high-quality prospects. This creates a compound effect where your retargeting campaigns become incredibly profitable, giving you more margin for error on your cold traffic campaigns.

2. Data & Optimization Power

With higher spend comes more data, which means Google's AI can optimize faster and more effectively. Instead of waiting weeks to gather enough conversion data, you're getting actionable insights daily.

3. The Margin for Error Buffer

At higher spend levels, if one campaign underperforms, the winners can easily make up for it. At lower spend, every campaign has to be perfect, which creates pressure and limits your testing ability.

4. Economies of Scale

Your cost per conversion often decreases as you scale because you're dominating more auction opportunities and your campaigns become more efficient.

The 5-Second Audit That Increased Conversions by 26% 🎯

Here's one of my favorite parts of Ryan's story, and it perfectly demonstrates the power of having the right expertise on your team...

Ryan was spending $300,000+ per month driving traffic to his main landing page. He'd been split-testing headlines and trying to optimize, but nothing was moving the needle significantly.

Then our copywriting coach Angie took one look at his page and said:

"Did you say that your clientele is mostly older people, especially older women? Why does it look like a hardware store? Make it white and purple and add flowers."

The result? A 22-26% increase in conversion rates without changing the offer at all!

They simply:

• Changed the color scheme from black and red to white and purple

• Added flowers to the design

• Included faces of happy clients using their products

Think about what this means: If you're profitable at a certain conversion rate and you increase conversions by 26%, imagine what that does to your lifetime value and overall profitability!

As Ryan put it: "That one 30-second conversation probably paid 10x over for all the money we've spent with AdOutreach."

The "Win or Learn" Mindset That Transforms Everything 🧠

One of the most powerful concepts I teach is the "Win or Learn" mindset, and Ryan has mastered this perfectly.

Instead of viewing unsuccessful campaigns as "failures," he sees them as learning lessons that get him closer to the winners.

Here's how Ryan puts it:

"The win-learn thing is not 50/50 because when you win, you usually win big. Even if you flip that coin 10 times and get 9 learns and 1 win, that one win can make up for all of the losses and then some."

This is exactly like my "Bullseye Approach":

Think of testing campaigns like throwing darts at a dartboard. Some will land on the outer rim, some might get close to the bullseye, but when one hits the bullseye - that's what matters!

• The Losers: Turn them off quickly, don't commit to them

• The Close Ones: Learn from them, see if you can optimize them

• The Winners: Take them to the moon! Scale them aggressively

Ryan has one Performance Max campaign that spends $35-40k per month because it's a proven winner. That's the power of finding your bullseye and then creating a "machine" that can replicate that exact trajectory over and over.

The Strategic Framework Behind Ryan's Success 📊

Ryan's Winning Funnel Structure: YouTube Ad → Free + Shipping Offer (Books) → Free Trial Membership → $37/Month Membership

Why This Works So Well:

1. The "MIFGE" Approach: Following Russell Brunson's "Most Incredible Free Gift Ever" concept

2. Low Barrier to Entry: Free + shipping removes price objections

3. High Perceived Value: Physical books create tangible value

4. Trial Period: Reduces risk for prospects

5. Recurring Revenue: Monthly membership creates predictable income

Key Lessons for YOUR Business 💡

1. Low-Ticket CAN Scale Profitably

Ryan proves that you don't need a $5,000 coaching program to make YouTube ads work. With the right funnel, targeting, and optimization, even $37/month offers can support massive ad spend.

2. The Power of Compound Growth

• Start with one platform (Ryan started with Facebook)

• Master it completely

• Then expand to additional channels

• Let the retargeting between platforms create a flywheel effect

3. Team & Systems Are Everything

As Ryan scaled, he had to learn:

• How to hire and manage team members

• How to create SOPs (Standard Operating Procedures)

• How to run effective meetings

• How to handle customer support at scale

4. Never Stop Testing

Ryan constantly tests:

• Different ad creatives

• Landing page designs

• Offer positioning

• New audience segments

• Backend offers and upsells

5. Focus on Multiple Revenue Streams

• Frontend: Lead magnets and low-ticket offers

• Core: Monthly membership

• Backend: Higher-ticket coaching and group programs

• Organic: YouTube channel growth for long-term asset building

The Behind-the-Scenes Strategy That Most People Miss 🎯

Here's what most people don't understand about scaling with lower-ticket offers...

It's NOT just about the frontend offer!

Ryan is now working on optimizing his backend offers because when you have thousands of members paying $37/month, even small improvements to your ascension strategy create massive revenue increases.

His Current Focus:

• Developing better backend offers

• Creating group coaching programs (people love the social aspect)

• Finding the right price point between $37/month and high-ticket coaching

• Building systems to handle the complexity of scale

The Math Is Incredible: When you have thousands of members and you can get even 5-10% to upgrade to a higher-tier program, the revenue impact is enormous!

What This Means for Your Business 🚀

If you're currently running YouTube ads or thinking about it, here are the key takeaways:

1. Don't let offer price stop you - Ryan proves low-ticket can work at massive scale

2. Focus on building retargeting audiences - They become your most profitable campaigns

3. Invest in optimization help - That 26% conversion increase came from expert eyes

4. Think long-term - Build systems and teams that can handle growth

5. Master one platform first - Then expand to others

The most important lesson?

As Ryan said: "You have more to gain than you have to lose. The winners will make up for all the losers. You might be one funnel away or one tweak away from finding a gold mine."

Ready to Scale Your Own YouTube Ad Success? 📈

Ryan's story proves that with the right strategy, targeting, and optimization, ANY offer can work profitably on YouTube ads.

The question isn't whether YouTube ads can work for your business - it's whether you're willing to commit to the testing, learning, and optimization required to find your own "bullseye" campaigns.

If you're ready to discover what's possible for YOUR business with YouTube ads, I want to invite you to book a complimentary Video Marketing Discovery Call with my team.

On this call, we'll:

• Audit your current marketing and identify opportunities

• Map out a custom YouTube ads strategy for your specific business

• Show you exactly how to implement the same strategies Ryan used

• Determine if our team can help you achieve similar results

Book Your Complimentary Strategy Call Here!

The Ripple Effect of Success 🌊

Remember, this isn't just about Ryan's success - it's about the Ripple Effect he's creating.

Every person who learns to play piano through his program goes on to bring joy to their families, friends, and communities. Some will teach others. Some will perform. Some will find healing and happiness through music.

That's the true power of building a successful business - it's not just about the revenue, it's about the positive impact you create in the world.

Ryan started as a piano professor wanting to make an extra $200/month to help his family.

Now he's built an 8-figure business that's teaching thousands of people to play piano and create joy through music.

What's YOUR ripple effect going to be?

Stay Tuned for More Great Value & Content Coming your Way!

Here's a Sneak Peak at What's Coming Next:

• More Real Client Case Studies with exact numbers and strategies

• The Updated 2024 YouTube Ads Framework that's working right now

• Behind-the-Scenes operational strategies for scaling businesses

• The Latest AI Tools we're using to 10X productivity and results

• Guest Articles from other Marketing Minds and successful entrepreneurs

I'm serious when I say I want this to be The Most Valuable Newsletter You're Subscribed to — Look out for us in your Inbox Every Friday!

I'll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

P.S. If Ryan's story inspired you and you're ready to explore what's possible for your business, don't wait - book your strategy call today! The sooner you start, the sooner you can begin building your own success story!