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Google has announced that Third Party Cookies (the little bits of information that track users across websites) will be Blocked from Google Chrome at some point in the Next Year.

This poses a Challenge to Advertisers & Marketers who are currently relying on these types of cookies to Optimize Ads, Track Users & Retarget. That’s why in this Edition of the Marketing Minds Newsletter we’re here with a “Cookie Adpocalypse Survival Guide” Ready to help you not only Survive but Thrive!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

• I’ll give you my “Cookie Adpocalypse Survival Guide” to Ensure your Ads are Future-Proofed against future changes to 3rd Party Cookies

• An Invitation to Film YouTube Ads in a Professional Studio Completely Done-For-You!

• & More!

Alright, let’s Dive In…

The Cookie Adpocalypse (And What To Do)

Google has made its stance clear, they are looking to phase out 3rd Party Cookies over the coming Months/Year and as Marketers & Advertisers we need to ensure that we prepare so we aren’t left in the dark.

So, as Entrepreneurs & Marketers, what does this mean? 

It means that we need prepare & ensure that we take specific steps to ensure that we aren’t overly reliant on 3rd party data.

I’ve outlined some of the key steps to take in our New YouTube Video 

Here are some of the Key Components to Preparing Your Ads:

1. Use a CRM (Customer Relationship Management) platform to store and manage first-party data.

2. Gather "hidden data" by setting up UTM tracking across your ads.

3. Use ad attribution software with advanced data modeling and machine learning capabilities.

4. Foster transparency by clearly outlining how you collect, use, and protect customer data.

5. Focus on creating a content strategy that delivers transformational value to your audience.

6. Explore contextual advertising to engage audiences based on their real-time interests and mindsets.

7. Leverage partnerships, joint ventures, and embedded partnerships to access and leverage other companies' first-party data.

I break this down more in-depth in my YouTube Video:

How to Survive Google’s Cookie Apocalypse

Done-For-You YouTube Ads (Shot In Studio)

I'm so excited to finally have a solution to your #1 challenge with YouTube ads!

By now, you know that we're the best in the game at YouTube ads, and while our advertising training and service are the best in the industry, they do have one missing piece...

Filming, Producing & Editing the Actual Ads!

That's why I'm so excited to partner with my good friend Matt Leitz to provide a Done-for-You ads Service.

If you don't know Matt, he works with big influencers and software companies like ManyChat to help explode their leads and sales.

Why should you care?

Because Matt is a MASTER at Ad Production & Creation...

And now you can have him and his team create your ads too (for way less than you would expect!)

I'm talking full service too... scripting, filming, production...

In a World class studio, with world class equipment, and most importantly, world class results!

If having your ads done for you AND saving a ton of money sounds interesting to you...

Watch this video I did with Matt right now

I think you'll find it quite exciting!

P.S. This is a very limited thing, so if you're serious about finally having awesome ads, check it out now before it's too late.

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See You In the Next One!

Hope you’re having a great end to Q1 — Big Things ahead for 2024 & I can’t believe we’re almost a quarter through the year!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next Week:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach