When most people hear about $35-50 book calls from YouTube ads, they assume there's a catch. Maybe it's warm traffic. Maybe it's retargeting. Maybe it's some special industry advantage.

But what if I told you this was 100% cold traffic using a survey funnel strategy that's changing the game for coaches and consultants?

That's exactly what happened with my long-time client and good friend Jared Ernie, who went from struggling to rebuild after losing his business during covid to generating $35-$50 book calls and helping over 1,700 local businesses transform their lives.

This story isn't just about marketing tactics (though we'll dive deep into those). It's about the ripple effect of impact that happens when you get your marketing dialed in correctly.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The Complete Breakdown of Jared's Survey Funnel Strategy that's getting $35 book calls from cold YouTube traffic

• How He Went from Business Disaster to $160K Months using our YouTube Ads system

• The Mobile-First Micro-Commitment Psychology behind his breakthrough results

• Local Business Marketing Gold - The 2 strategies every local business needs right now

• Why the Real ROI isn't just monetary (it's the lives you change)

Alright, let's Dive In...

The $35 Book Call Breakthrough: What's Really Happening Here

Jared didn't just stumble into this. He systematically tested and optimized using principles we teach inside Ad Outreach, combined with his own innovative approach to mobile-first funnel design.

The secret? AdOutreach YouTube Ads + Micro-commitment psychology meets survey-based lead qualification.

Instead of the traditional "give me your name, email, and phone number to get my thing" approach, Jared guides prospects through a carefully crafted survey process that:

• Starts with an easy warm-up question to get the first click

• Includes an emotional trigger question

• Incorporates a logical trigger question

• Presents an opportunity trigger question

• Ends with his favorite: the pre-CTA frame - "How open are you to a new method that will help you achieve [their desired outcome]?"

The Results? Not only is he getting more click-throughs, but he's filtering out tire-kickers and getting much stronger lead flow through the process.

But here's where it gets really interesting...

The Mobile-First Revolution (Why 90% of Marketers Are Missing This)

One of Jared's biggest breakthroughs came when he analyzed his traffic data and discovered something most marketers overlook:

Nearly 90% of his traffic was mobile.

Yet every funnel platform out there builds for desktop first, then tries to make everything "fit" on mobile as an afterthought.

Jared flipped this completely. He designed his entire survey funnel mobile-first, optimizing for:

• Thumb navigation in the optimal thumb area of the phone

• Fast button clicks with minimal scrolling

• Micro-interactions that feel natural on mobile

The backend is where the magic really happens though. After someone completes his 5-minute value-driven video (following our YouTube ads framework, but condensed), AI automatically sends them a text within 5 minutes.

Why text? Because text has a 90% open rate in the first 3 minutes compared to email's 20% open rate.

And it's not just any text - it's two-way conversational AI that engages prospects in real dialogue.

The result? Over 60% of his booked calls are happening because of this AI text engagement after they watch his video.

This is the kind of innovation that happens when you combine solid fundamentals with creative testing - exactly what we encourage all our clients to do with our "Always Be Testing" philosophy.

From Disaster to $160K Months: The Complete Transformation

To really understand the impact of getting your marketing right, you need to hear Jared's full story.

Back in 2013, Jared started an indoor digital billboard network. He convinced a barbecue restaurant owner to let him install a 32-inch TV screen from Target and a mini PC from eBay in their waiting area. He sold his first ad for $60 a month and thought, "I think I have something here."

Over 8 years, he grew that business to 200 displays across 200 gyms and restaurants in the northern Atlanta area. They even got invited to Zaxby's headquarters to discuss partnerships.

Then covid hit.

In 60 days, his business was gone. Restaurants shut down. Gyms closed. A acquisition deal that was 2 days from signing fell through when financing pulled out.

But here's where the entrepreneurial mindset kicks in...

Instead of giving up, Jared recognized an opportunity. Through those 8 years, he'd learned how to market using Google Business Profile optimization and sales funnels in ways most local businesses had never seen.

Local businesses coming out of covid were desperate to reactivate. They needed exactly what Jared had learned.

So he pivoted to teaching local businesses these strategies. The results were incredible - it didn't matter the niche. HVAC, cryotherapy centers, chiropractors, painters - the system worked across the board.

But here's the problem: He was struggling to scale using Facebook ads. He watched our webinar, knew he needed YouTube ads, but wasn't sure he could afford it after losing his business.

That's when everything changed.

The AdOutreach Transformation: What Really Happens Inside

One of our sales team members called Jared after he watched our webinar but didn't book a call. Jared was honest - he knew he needed this but wasn't sure he could afford it.

"It's worth a call," our team member said. "It's worth getting clarity."

As entrepreneurs, sometimes you have to get resourceful and invest in what you know you need.

Within 2 weeks of launching his YouTube ads following our system, Jared made his investment back.

In 6 weeks, he'd tripled his book of business and revenue.

In 8 months, he did a quarter million from this new venture.

Since then, he's done well over a million in business and helped over 1,700 local business owners.

But here's what I love most about working with clients like Jared...

The Real ROI: The Ripple Effect of Impact

Money is great. Revenue growth is exciting. But the real ROI is the ripple effect of impact you create.

Because of the success with YouTube ads, Jared was able to:

• Retire his wife from her 15-year teaching career (she was the income stability while he built businesses)

• Travel for 2 years with his 4 kids (including a 3-month-old baby!) living in different Airbnbs across the country

• Change over 1,700 local business owners' lives

One of his favorite client stories: Adam, who had a struggling lighting business. In 10 months, Adam went from a part-time crew and working every day himself to having three full-time crews and being able to take his first two-week vacation with his wife and two kids without worrying about his business.

That's the ripple effect in action.

Jared's success allowed him to help Adam. Adam's success supports his family, his three crews, and all the customers they serve. Each of those crew members supports their families. The customers Adam serves benefit from better lighting solutions.

One person getting their marketing right creates exponential impact.

This is exactly why our mission at Ad Outreach is to empower businesses to amplify their impact and create a positive ripple effect in the world.

Local Business Marketing Gold: 2 Strategies Every Business Needs

Since Jared specializes in helping local businesses, I asked him to share his top strategies that are working right now. If you're a local business owner (or work with them), pay attention:

Strategy #1: Master Your Google Business Profile

92% of businesses set up their Google Business Profile and never touch it again. They think putting in their basic information is enough.

Wrong.

Your Google Business Profile is an asset that becomes powerful with activity and frequency. Think of it like a spider web:

• Setting up your profile (description, Q&As, images) is pulling the strings tight

• But if you're not active, there are no vibrations on the web to signal Google there's content to consume

You need to consistently:

• Generate new reviews (and respond to them)

• Publish new photos frequently

• Post regular updates

This creates relevancy signals that help you rank in the top 3 map results where customers actually click.

Strategy #2: Create a REAL Offer (Not "Book a Free Estimate")

Most trades people think "Schedule a Quote" or "Book an Estimate" is their offer. Everyone sounds exactly the same.

Instead, use Jared's 3-Point Offer Framework:

1. Speak to the transformation they desire

2. Speak to the emotional benefit of using your service

3. Create a value add-on that makes you stand out

Example: A flooring company Jared worked with changed from "Get a Free Estimate" to "When you get a new floor installed by us, we'll give you a free Roomba vacuum to keep it clean every night."

No other flooring contractor does that. It creates perceived value and makes them different in a crowded market.

This is low-hanging fruit that can immediately differentiate any local business.

If you want to dive even deeper, you can check out Jared's business at AttractToScale.com where he has a free Google Business Profile optimization guide.

The Always Be Testing Philosophy (How to 10X Your Results)

One thing that really stands out about Jared is how he's embraced our "Always Be Testing" philosophy. While most people learn our YouTube ads system and stick with what works, Jared has continuously innovated.

His survey funnel breakthrough didn't happen overnight. He spent months testing micro-commitment psychology, mobile-first design, and AI integration.

His motto? "Always Be Testing" (instead of "Always Be Selling")

This mindset of continuous optimization is what separates the entrepreneurs who plateau from those who breakthrough to new levels.

Whether you're running YouTube ads, building funnels, or growing your business, the question should always be: "What can I test next to improve these results?"

Want to Create Your Own Ripple Effect of Impact?

Reading Jared's story, you might be thinking: "This sounds amazing, but how do I actually get started?"

The truth is, every success story starts with a decision to stop trying to figure it out alone and get help from someone who's already achieved what you want.

Jared's own words: "The biggest ROI I've ever had was hiring the right coach at the right time for the right reasons. The fastest path to success is getting the right person to help you first. They know the way. They know the blueprint and it saves you mounds of time and trial and error."

If you're ready to explore what it would look like to scale your business with YouTube ads and create your own ripple effect of impact, I'd love to have a conversation with you.

Book a complimentary Video Marketing Discovery Call where we'll:

• Understand your business and current challenges

• Map out a strategy to bridge the gap between where you are and where you want to be

• Show you exactly how YouTube ads and video marketing can work for your specific situation

• Explore how we can support you (if it's a good fit)

You'll get the strategy either way - we want to help you succeed whether you work with us or not.

But if you're feeling that pull that this might be exactly what you need to break through to your next level, don't wait.

As Jared said: "A little bit of action creates more action. A little bit of action creates momentum. The biggest most important decisions in life often come with a little bit of hesitation and uncertainty. You're standing at the edge and you have to decide - do I jump or not? I'm so grateful I took the leap."

Click here to schedule your complimentary strategy call →

More Golden Nuggets Coming Your Way!

This was just the tip of the iceberg from my conversation with Jared. We also dove deep into:

• The specific equipment he uses for mobile YouTube ads (including the gimbal I recommended years ago that he still uses)

• How to create 5-minute value videos that convert like crazy

• The psychology behind why video creates "celebrity status" with prospects

• Advanced local SEO strategies that most businesses miss

I hope this Newsletter gave you some serious value and actionable strategies you can implement right away!

Keep creating that ripple effect of impact,

- Aleric Heck | Founder & CEO of AdOutreach