- The Marketing Minds Newsletter by Aleric Heck
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- How to Clone Yourself with AI (And Scale Your Business Without Sacrificing Your Time)
How to Clone Yourself with AI (And Scale Your Business Without Sacrificing Your Time)
The Future of Scaling Your Expertise is Here - And I'm Already Using It..
What if you could be available to your clients 24/7 - in 50+ languages - without actually being there?
What if your team could access your brain on demand - getting answers instantly without scheduling a call or sending you a Slack message?
What if leads could have a genuine conversation with "you" before they ever get on a sales call?
I know this sounds like science fiction, but I'm literally doing this RIGHT NOW.
In today's Newsletter, I'm going to share the most fascinating technology I've been implementing in my business - AI Cloning - and show you exactly how it works, why it matters, and how you can use it to scale yourself.
As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!
Alright, Let’s Dive In…
Watch the Full Video on YouTube:
The Story Behind My AI Clone
I recently sat down with Joe Fier on the Marketing Minds Podcast to dive deep into AI cloning - and here's the crazy part - Joe is actually the person building MY AI clone right now.
Joe was literally User #1 on Delphi.ai, the AI cloning platform. He didn't even know it at the time, but when he visited their headquarters in San Francisco, both co-founders told him he was their very first user. That was over two years ago.
Since then, he's built nearly 300 AI clones for some of the biggest names you'd recognize - including Arnold Schwarzenegger and Ramit Sethi.
And now he's building one for me.
The experience so far has been mind-blowing. We're taking everything I've ever said on YouTube, on podcasts, in my newsletter, in my book - and training an AI to communicate exactly like I would.
What Is AI Cloning? (And Why It's Different From ChatGPT)
Let me be clear - this is NOT the same as creating a custom GPT or a basic chatbot.
Here's the difference:
When you use ChatGPT, even with custom instructions, it still sounds like ChatGPT reciting your information. There's a big difference between information and the style in which you present it.
A true AI clone captures:
Your speaking style and writing patterns
Your specific phrases and terminology you use
The context of conversations people might have with you
Your personality and the way you connect with people
Your voice (literally - with voice cloning technology)
When I tested my clone, it sent back responses the way I would actually write them. The audio feature even sounds like me. It's surreal.
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The 3 Pillars of Building an Effective AI Clone
Joe shared his framework for building clones that actually work. Here's what he's learned after building nearly 300 of them:
1. Strategy First
Get really clear on what you want to achieve. Where's the bottleneck in your business? Where are you the go-to person that creates a time constraint?
This drives everything else - whether you're building a public-facing clone for leads, a client-facing clone for support, or an internal clone for your team.
2. The Right Content
You don't want to upload everything under the sun. You want to curate the content that represents how you think and what you want people to know.
Here's the cool part - the platform has a recency bias. So if you talked about something 3 years ago and your thinking has evolved, it automatically references your newest content.
Just like our brains would.
3. Nail Your Voice
This is a biggie. A lot of people will use the voice feature, and you want it to sound authentically like you.
When done right, the AI picks up on little words and phrases you use and naturally sprinkles them into responses. It literally sounds like you - not like an AI.
3 Powerful Use Cases for AI Clones
Here's where it gets really exciting. There are three main ways to use this technology:
Use Case #1: Lead Generation
Your clone can live on your website, in your email signature, your YouTube description, your link tree - anywhere you'd normally send people.
But here's the magic - it's a conversational funnel. You're taking people on a journey through conversation.
After a certain number of messages, it can prompt for an email opt-in. Once they opt in, it creates a profile and REMEMBERS their context. So if they come back a week later, it might say: "Hey, we were chatting about that YouTube hook you're working on. How'd that video go? Did you publish it?"
That's incredible for engagement and building real connection at scale.
Use Case #2: Client Support
This is the most common use case Joe sees - and the results are staggering.
One of his clients had a team member responding to hundreds of messages every day managing their community. After implementing the AI clone, that dropped by 75% in the first week.
She told Joe: "I have my life back."
But it's not just about saving time - clients get access to you 24/7. They can ask questions, brainstorm, and get coaching-level answers based on everything you've taught.
We've seen community churn drop because of this. Members feel more supported.
Use Case #3: Team Empowerment
Imagine your team having access to your brain on demand.
Joe shared a story where someone was on a sales call and had his AI clone pulled up on the side. When the prospect raised an objection, they literally asked the clone: "The client just said this - how do I handle it?"
The clone gave them the exact words to use. They said it. They closed the deal.
Your team becomes dangerous (in the best way) because they can answer questions without coming to you first.
What's Coming in the Future of AI Clones
Joe and I also talked about where this technology is heading - and it's wild:
Video Clones - Not scripted avatar videos, but dynamic, real-time video responses that modulate based on the conversation
Holograms - Imagine a mentor on your desk you can talk to
Networks of Clones - Pods of clones talking to each other like a mastermind
Deep Integration - AI clones integrated into all your apps for accountability, follow-ups, and personalized outreach
The future is a layer of new media - like email, but completely personalized and unique to each person's conversation with your clone
Watch The Full Video on YouTube:
Complimentary Video Marketing Strategy Call!
Are you looking to Scale your Business with Video Marketing?
I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!
This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!
Fill out the Quick Booking form to Schedule your Strategy Call.
Here's a Sneak Peek at What's Coming In the Following Weeks:
More insights on AI tools that are changing the game for marketers
Real case studies of how we're implementing these technologies at AdOutreach
The latest YouTube Ad & Marketing Strategies as we discover them
More guest interviews from the top Marketing Minds of today
And a LOT more...
I'm serious when I say I want this to be The Most Valuable Newsletter You're Subscribed to - Look out for us in your Inbox Every Week!
I'll see you in the next one!
To Your Success,
- Aleric Heck | Founder & CEO of AdOutreach
P.S. If you're curious about AI cloning and want to see it in action, go check out my AI clone at Aleric.ai - it's still in beta but you can chat with it and see what I'm talking about firsthand. And definitely go check out Joe's clone and his AI Build Team at AIBuildTeam.ai/joe if you want to explore building your own.
How Did You Like This Week's Newsletter?Your Feedback helps us Improve the Marketing Minds Newsletter! |
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