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I just wrapped up an incredible podcast interview with Jordan Godbey, the mastermind behind some of the most profitable online communities for people like Ali Abdaal, Justin Welsh, and David Gerhardt.

And let me tell you - the insights he shared absolutely blew my mind! 🤯

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• I'll reveal the #1 BIGGEST mistake people make with communities (and why it's killing their profits)

• You'll discover the 4 different types of communities & exactly which one is right for YOUR business

• You'll get the exact onboarding framework that reduces churn to almost zero

• And I'll reveal the "First Moment of Value" principle that hooks members instantly

Alright, let's Dive In...

The Community Revolution: Why 2025 is THE Year to Launch Your Profitable Community

If you've been thinking about launching an online community but haven't pulled the trigger yet, I've got news for you — you're sitting on a goldmine and don't even know it!

But here's the thing... Most people are doing it completely WRONG.

Jordan dropped this truth bomb right at the beginning of our conversation:

"The community is NOT the offer — it's the vehicle to deliver the offer."

Let that sink in for a second... 🤔

Most creators think they can just say "Join my community for marketers, it's $99/month" and call it a day. But that's like saying "Buy my car, it has wheels!" - it completely misses the point!

The 4 Types of Communities

Jordan and his team have built almost 100 communities at this point, and they've discovered they ALL fall into one of these 4 categories:

1. Pure Communities ($10-100/month)

Low Price + Low Structure

Think Dave Gerhardt's Exit 5 - a community for B2B marketers with the tagline "because nobody goes to school for B2B marketing."

These are great if you have a MASSIVE audience, but beware - they require constant value-add to combat churn!

2. Masterminds ($1,000+/month)

High Price + Low Structure

These rely on peer connections with high-caliber members. You're paying for access to successful people who can open doors.

The challenge? It requires a leap of faith from members since outcomes aren't guaranteed.

3. Community-Powered Courses ($97-497)

Low Price + High Structure

Remember all those courses you bought but never finished? (Yeah, me too! 😅)

This model adds community support to traditional courses, dramatically increasing completion rates and value without jacking up the price.

4. Transformational Communities ($2,000-20,000)

High Price + High Structure

These are the GOLD STANDARD — cohort-based programs with crystal-clear outcomes like "grow from 6 to 7 figures" or "launch your first business."

Jordan's own $10,000 cohort sold out with just 5 spots because the promise was so specific: "Launch your paid community in 90 days with our frameworks."

The Counterintuitive Launch Strategy That Changes Everything

Here's where Jordan really blew my mind...

Most people think you need to start cheap and work your way up. WRONG!

Jordan recommends going HIGH-TICKET first, especially if you don't have a massive audience.

Why? Because you only need 5 people at $10,000 to make $50,000, versus needing 500 people at $100/month for the same revenue!

Plus, higher-ticket clients are more committed, get better results, and require less customer support overall. It's a total win-win-win!

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The "First Moment of Value" Framework That Hooks Members Instantly

This might be the most important lesson from the entire interview...

Jordan says engagement is actually a CHAIN of events, and if you break that chain early, you're done.

It starts with your marketing promise and continues through every single touchpoint. But here's the kicker — you need to engineer that "First Moment of Value" to happen as quickly as possible!

Instead of dumping new members into a "giant pool full of people and stuff" (Jordan's words, not mine! 😂), you need a structured onboarding that:

1. Welcomes them with a 2-3 minute video confirming they made the right decision

2. Shows them EXACTLY where to find what was promised in your marketing

3. Teaches them how to customize notifications so they only get what matters

4. Gets them to that first WIN within their first hour inside

The Churn-Killing Secret Nobody Talks About

Want to know the #1 way to reduce churn? Stop charging monthly!

Jordan shared that if your transformation takes 3-6 months, charging monthly is like asking "Do you still want to be here?" every 30 days. That's exhausting for everyone!

Instead, align your billing with your transformation timeline:

• 3-month transformations = Quarterly billing

• 6-month programs = Semi-annual billing

• Year-long journeys = Annual billing only

You're not just reducing churn — you're creating committed members who are focused on results, not renewal decisions!

The AI Revolution Coming to Communities

We wrapped up talking about how AI is transforming communities & leading the charge with AI agents that can:

• Answer member questions while you sleep

• Point people to specific lessons or resources

• Identify disengaged members automatically

• Suggest engagement strategies based on data

Jordan even loaded his entire course into their AI agent, and now it provides instant, accurate support 24/7.

Watch or Listen to the Full Episode Now!

I've only scratched the surface of what Jordan shared in our 45-minute deep dive. Want to hear about:

• His framework for surveying members to prevent invisible disengagement

• The exact Circle workflows that automate engagement

• How to transition from a "dead" community to a thriving one

• Why he accidentally built his first course the WRONG way (and what it taught him)

🎧 Listen to the Full Podcast Episode on Spotify →

OR Watch the Episode on YouTube: https://youtu.be/w-36856R0W4

Trust me, this is 45 minutes that could literally transform your business model!

Watch The Full Video on YouTube:

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach