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Would you rather be one of 50 "great" options in your market?

Or the ONLY option that matters?

If you picked door #2, you're going to love what I learned from Re Perez on this Marketing Minds podcast.

Re's a former Fortune 500 brand consultant who's led 1,000+ brand transformations.

Here's why...

Your Category of One Roadmap

Re broke down his framework for creating a Category of One brand, and it's pure gold:

Most brands try to be "better." Category of One brands position themselves as the ONLY choice.

Think about it:

• There are thousands of ride-sharing apps. But there's only one "Uber of X"

• Millions of books on Amazon. But how many pink books about branding?

• Hundreds of sponsors at big events. But only ONE title sponsor

Which brings me to Re's $100k story...

Watch the Full Episode on YouTube:

The Investment That Changed Everything

A few years into his business, Re's team suggested he become the title sponsor for a 5,000-person conference.

Price tag? $100,000.

His response? "Let's go for it."

Here's what happened:

• Made $100k in sales AT the event (immediate ROI)

• Generated recurring revenue for 4-5 YEARS from that single investment

• Created video assets that enhanced his marketing for years

• Most importantly: Positioned himself as THE premium brand in his space

But here's the kicker...

He didn't sponsor because he could afford it. He sponsored because that's what a Category of One brand does.

You don't wait to act like a category leader. You act like one to become one.

Finding Your White Space (Even in "Saturated" Markets)

"But Aleric, my market is saturated!"

Re's positioning map exercise killed this excuse for me:

1. Draw an X and Y axis

2. X-axis: Your market spectrum (Fortune 500 vs. Entrepreneurs)

3. Y-axis: Your approach spectrum (Tactical vs. Strategic)

4. Plot your competitors in the four quadrants

5. Find the white space

Re discovered everyone targeting entrepreneurs was tactical (99designs, Upwork).

So he brought Fortune 500-level strategy to the entrepreneur space.

Boom. Category of One.

The Authenticity Amplifier

Here's what really resonated with me (especially after my office move post):

Re doesn't use vulnerability as a marketing tactic. He uses it as a connection tool.

His framework:

• Share from a pure place, not for vanity metrics

• Some things stay private (not everything needs to be content)

• Authenticity means your in-person energy matches your online presence

As someone who used to hide my nerdy side (100+ escape rooms and counting 😅), this hit home.

Your "weird" is your competitive advantage.

The AI Creativity Divide

Re's take on AI and branding was refreshing:

"AI is an accelerant, not a replacement."

He sees two camps forming:

1. Non-creative people using AI to produce mediocre noise

2. Creative people using AI to amplify their unique voice

The gap between these groups? It's growing FAST.

Remember: AI is designed to be average. It literally predicts the most likely next word based on existing content.

Your creativity - your unique perspective - that's your Category of One differentiator.

Here's the truth:

The market doesn't need another "me too" brand. It needs YOUR unique perspective. YOUR contrarian frame. YOUR category of one position.

Want to dive deeper into Rey's BUFO framework and hear the full $100k sponsorship story?

→ Watch the full interview here

Rey drops even more gems including:

• The 6 C's of Category of One brands

• Why your brand "should be gay"

• How to measure brand effectiveness (it's not what you think)

• His contrarian positioning strategies

This might be one of the most tactical episodes we've done on brand positioning.

Don't be one of many. Be the only one that matters.

This Edition of the Marketing Minds Newsletter is Sponsored by:

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Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

P.S. - Re made $100k at a single event by being the ONLY title sponsor. What's the "title sponsor" move in your industry that everyone thinks is "too expensive" or "too bold"? That's probably your Category of One opportunity...