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What does it mean to truly be a “Category of One”

That’s the question I asked Re Perez when he came on my Marketing Minds Podcast to share how he helps entrepreneurs & brands become recognized as the definitive choice in their industries.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Alright, Let’s Dive In…

Watch the Full Video on YouTube:

The 100,000 Gamble That Paid Off

During our Marketing Minds podcast conversation, Re shared a story that made my jaw drop.

His team suggested he become the title sponsor at a major 5,000+ person conference.

Price tag? $100,000.

Most people would run. Re wrote the check.

Result?

• Made $100K back AT the event

• Generated recurring revenue for 4-5 YEARS

• Created video assets that transformed his marketing

But here's the real lesson -

He wasn't just buying sponsorship. He was literally becoming the ONLY title sponsor. The category of one at that event.

Your Positioning Map (Do This Today)

Here's Re's exact process for finding your category of one:

Step 1: Draw a cross (X and Y axis)

Step 2: Label your axes with two key spectrums in your industry

Example from Re:

• X-axis: Fortune 500 companies ← → Entrepreneurs/Small businesses

• Y-axis: Tactical/Specialized ← → Strategic/Holistic

Step 3: Plot your competitors in the four quadrants

Step 4: Find the empty space. That's your category of one.

When Re did this, he discovered nobody was offering strategic, holistic branding for entrepreneurs. Everyone was either tactical (99designs, Upwork) or targeting big corporations.

Boom. Category of one.

This Edition of the Marketing Minds Newsletter is Sponsored by:

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The Contrarian Framework That Built Billion-Dollar Brands

Here's the golden nugget Re dropped at the end:

"If everyone believes X, what's your contrarian point of view?"

Examples:

• P90X: Everyone talked about "muscle memory" → They introduced "muscle confusion"

• Weight Watchers competitor: "Your weight was not meant to be watched"

The formula is stupid simple:

1. Identify what EVERYONE in your industry believes

2. Flip it

3. Build your brand around that contrarian view

Your Action Items (Pick One):

Easy Mode: Create your positioning map today. Takes 10 minutes.

Medium Mode: List 3 beliefs everyone in your industry shares. Write the opposite of each.

Hard Mode: Identify one area where you could be the ONLY (like Re's title sponsorship).

Look -

We're drowning in me-too brands. Another coach. Another course. Another agency.

But what if you became the pink book on the shelf?

What if you were the ONLY?

That's not just branding. That's market domination.

Want the full breakdown? I went deep with Re for over 45 minutes on positioning, vulnerability in branding, AI acceleration (not replacement), and measuring brand effectiveness.

→ Watch the full Category of One interview here

Watch The Full Video on YouTube:

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

P.S. Re's book title made some people laugh, some people curious, and some people angry. But EVERYONE remembered it. That's category of one energy. What could you do that's equally unforgettable?

P.P.S. In the full interview, we also cover:

• How to measure brand effectiveness (it's not what you think)

• Why vulnerability might be your secret weapon

• The AI creativity divide that's coming

• My confession about being a nerdy escape room addict (100+ and counting)

→ Get it all here

This Edition of the Marketing Minds Newsletter is Sponsored by:

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