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After 7 less successful attempts, the 8th Webinar I created became my first Webinar to produce 8 Figures for my business, AdOutreach.

In fact, that webinar was so successful it took me 3 years & 7 more iterations to finally beat its performance. For those 3 Years, I drove the vast majority of my YouTube Ads traffic to that Webinar & it had massive results for my business.

Now, I’m going to give you the Exact Formula & Playbook I used to craft my Best Performing Webinar, Step-by-Step!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

• I’ll give you my “8 Figure Webinar Training”

• As well as a Breakdown of the Top 5 Keys to High Performing Webinars

Alright, let’s Dive In…

The 8-Figure Webinar Formula

If you’re looking to scale your Coaching, Consulting, or Expert business, one of the top ways you can do that is through a great Webinar!

Webinars allow you to share your expertise & demonstrate how you can help your ideal clients!

I’ve put together a full Training on Exactly how this works!

Full 37-Minute Training Video:

Watch the Full Webinar Creation Training:

The 5 Key Steps to a Successful Webinar 🔑 

Step 1: Craft your Webinar Content

• Start with a big idea or promise (e.g., "How to use our new Alpha AI strategy to scale your business to 7-8 figures with YouTube Ads")

• Identify your target audience and their pain points (e.g., rising ad costs, inconsistent results)

• Outline 3-5 key pillars or steps you'll teach to help them achieve their desired outcome

• Include proof, testimonials, and case studies throughout the webinar

• Tell your story and explain why you're qualified to teach this topic (e.g., share your journey, awards, and client results)

• Offer a freebie (e.g., a PDF guide) for attendees who stay until the end

Step 2: Design your Webinar Slides

• Create a Webinar that follows a proven structure (e.g., intro, content, close)

• Incorporate engaging visuals, illustrations, and stock photos from sites like Adobe Stock

• Highlight key points, promises, and benefits throughout the presentation

• End with a strong call-to-action (e.g., book a strategy call, purchase a course)

• Include a QR code and button linking to your call booking page or course checkout

Step 3: Record your Webinar

• Use screen recording software like Camtasia to capture your slides and audio

• Use a high-quality microphone like the Blue Yeti for clear audio

• Turn on your camera to increase engagement and connection with your audience

• Aim for a 45-60 minute webinar packed with value

Step 4: Set up your Webinar Funnel

• Upload your recorded webinar to a video hosting platform like Vimeo

• Use a webinar platform like WebinarJam or EverWebinar to host your automated webinar

• Configure your webinar settings, including:

  • Three schedule options (top of the hour, 7 PM, 10 AM the next day)

  • Registration page (use your own design or a pre-built template)

  • Email notifications (confirmation, reminders, replay)

  • Dynamic attendee count (e.g., 158)

  • Live chat disabled, but allow questions via email

  • Clickable call-to-action buttons at key moments

• Create a high-converting registration page using a landing page builder like ClickFunnels

• Integrate your webinar platform with your email marketing tool to capture leads

You can get a 14 Day Trial of WebinarJam / EverWebinar using This Link

Step 5: Promote your Webinar

• Create YouTube ads to drive traffic to your registration page (see my full tutorial on how this works)

• Optimize your ad targeting to reach your ideal audience

• Set up tracking and analytics using tools like Google Analytics to measure the performance of your ads and funnel

• Retarget registrants and attendees with follow-up ads and emails to increase conversions

Full Tutorial on How to use YouTube Ads to Promote Your Webinar

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Book a Complimentary Video Marketing Discovery Call with my Team!

Are you looking to Capitalize on YouTube Ads & Video Marketing to Scale Your Business & Achieve Your Goals?

I want to invite you to schedule a Complimentary Video Marketing Discovery Call with my Team to map out a YouTube Ads & Video Marketing Strategy 1-1

This is a full 20 Minute call where we’ll dive into your business, your goals & map out a Custom Strategy to help you achieve them through YouTube!

Fill out the Quick Application form to see if you qualify & book your call.

Remember, Repetition Is Key!

It took me 8 tries to create what became an 8 Figure Webinar for my business & I wasn’t able to beat that control for almost as many webinars afterwards!

What does that mean? Repetition is Key!

While my strategy here is designed to help support you - the best thing you can do is get started, test, optimize & then when you have a winner - scale!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach