What if I told you that 40% of the content you're putting out is actually PUSHING prospects away from buying? 🤯

Or that responding to leads within 5 minutes makes them 400% more likely to convert?

These aren't just random stats - they're game-changing insights that my friend Joe Stolte shared with me recently, and they completely shifted how I think about AI in marketing.

Joe's a serial entrepreneur with 5 successful tech companies under his belt (including lottery.com and Growflow), and his latest venture Daily.ai is achieving something that sounds impossible: 40-60% email open rates. Consistently.

In fact, 81.23% of their customers see 40%+ open rates. If you're struggling to hit 20%, you need to read this!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The "Iterative Intelligence" Strategy that's Creating 40-60% Open Rates

• How Marketing is Shifting from One-to-Many to One-to-One (And How to Capitalize)

• The [Business Building Methodology]{.underline} Behind Multiple 9-Figure Exits

• 7 AI Tools That Are Actually Moving the Needle (Not Just Hype)

• The Future of "Results as a Service" Marketing

Alright, let's Dive In...

The Death of Spray-and-Pray Marketing

Here's what blew my mind when Joe explained it:

Most AI marketing tools are just wrapping generative AI around existing processes. They're taking the same old "blast everyone with the same message" approach and adding a ChatGPT wrapper.

That's like putting a Ferrari engine in a horse carriage. Sure, it's faster, but you're still fundamentally doing the same thing!

The REAL opportunity with AI isn't to do the same things faster - it's to do things that were literally impossible before.

And that's exactly what Joe and his team figured out...

The Secret Behind 40-60% Open Rates

The magic isn't in better subject lines or fancier templates. It's in what Joe calls "Iterative Intelligence."

Here's how it works:

Every single subscriber on your list gets a personalized version of your newsletter based on their actual behavior.

Not what you think they want. Not what they say they want. But what they actually CLICK on.

As Joe put it: "There are three forms of truth in marketing:

1. What we think the market wants

2. What they say they want

3. What they actually click on

And those are almost always three different things!"

Their machine learning algorithm watches every interaction, getting smarter with each send. It's like having a tiny data scientist assigned to each subscriber, constantly optimizing their experience.

When someone named "Aleric" opens their AI newsletter (with 44,000 subscribers), they might see "Aleric's Picks" - content specifically chosen based on their past engagement patterns.

But here's where it gets even more powerful...

The Perspective Engine: Content Curation on Steroids

Daily.ai doesn't just send your content. Their "Perspective Engine" scans up to 3 MILLION pieces of content daily, filtering out:

• Negative news

• Clickbait

• Competitors

• Anything you don't want

Then it brings in content it KNOWS your audience will click on (that doesn't compete with you).

This solves the fundamental challenge of email marketing: How do you capture, keep, and convert attention?

By giving value FIRST, then making the right offer at the right time.

From One-to-Many to One-to-One Marketing

Joe shared a prediction that gave me chills:

"Marketing is becoming a member-matching algorithm. You'll upload your offer, and AI will do everything - create the creative, write the copy, do the distribution, figure out split tests."

If your offer is incredible, the algorithms will find customers for less than you charge. You'll profit.

If not? You'll need to iterate or go out of business.

This is already happening! Just look at:

• YouTube's demand gen campaigns

• Meta's advantage+ campaigns

• TikTok's AI-generated influencer ads

The platforms with the most sophisticated AI (YouTube, Meta, TikTok) are becoming the most powerful marketing tools on the planet.

The Business Building Methodology Behind 9-Figure Exits

Joe's built and sold multiple companies, so I had to ask about his methodology. Here's his playbook:

Step 1: Who Do You Want to Be a Hero To? Not just "who's your target market" but WHO do you genuinely want to help? This extra layer of purpose pulls you through the rough patches.

Step 2: Find Markets with Four Criteria:

1. Deep pain

2. Deep pockets

3. High accessibility

4. Growth

Miss any of these and you're pushing a boulder uphill.

Step 3: Create Irresistible Offers "Trade them $1 for $100 in value." If you nail the market and the offer, marketing becomes almost irrelevant.

Step 4: Choose the Right Vehicle SaaS businesses get 8-12x revenue multiples. Coaching/consulting gets 2-4x profit multiples. Same effort, wildly different outcomes.

The 7 AI Tools Actually Worth Using Daily

After testing hundreds of tools, here are Joe's daily drivers:

1. ChatGPT - With memory feature turned on, it gets smarter about you over time

2. Claude - Still the king for copywriting (especially Sonnet 3.5)

3. Perplexity.com - Create custom bots and hot-swap between AI models

4. Gamma.app - Beautiful presentations in minutes (paste from ChatGPT!)

5. Napkin.ai - Turn ideas into visual frameworks instantly

6. Anthropic's Claude - For deep research and complex reasoning

7. Daily.ai - Obviously, for newsletters that actually get opened!

Complimentary YouTube Ads Strategy Call!

Are you looking to Scale your Business with YouTube Ads?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach

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