- The Marketing Minds Newsletter by Aleric Heck
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- From 12-Year-Old App Reviewer to 8-Figure YouTube Empire (Full Story Inside)
From 12-Year-Old App Reviewer to 8-Figure YouTube Empire (Full Story Inside)
After 16 years and 300M+ in client results, I finally revealed the playbook that built AdOutreach on a podcast
Just hopped off The Infinite Income podcast with Tanner Chidester, and man... we went DEEP.
I'm talking the whole journey - from reviewing apps at 12 years old to building an 8-figure YouTube ads empire.
And I shared stuff I've never talked about publicly before.
With my Video Authority virtual event coming up next week, I thought it would be great to pull back the curtain on my video marketing journey!
Watch The Full Video on YouTube:
The Accidental Discovery That Changed Everything
I started my career on YouTube back in 2009, at the young age of 12 when I started creating videos on the best mobile apps & how to use iPhones.
The channel quickly took off & grew to over 100,000+ subscribers & started generating me a six figure income before I even graduated high school.
Fast forward into college & I was looking for the next big opportunity to scale.
At the time I was doing a bunch of app developer sponsorships.
One day, an app developer asked me: "How can I get more people to see my video?"
Lightbulb moment.
I ran YouTube ads to the review video. They got thousands of downloads for pennies. Word spread like wildfire.
Before I knew it, I was running campaigns for developers with serious budgets. And that's when I discovered the secret sauce...
YouTube ads + education = money printer
The Real Numbers (That Nobody Talks About)
Let me hit you with some truth bombs:
YouTube: 3+ billion active users (not inflated bot accounts)
Average session: 40+ minutes (vs 2 minutes scrolling Facebook)
Buyer intent: 70% conversion rates on targeted campaigns
Creative longevity: Ads run profitably for MONTHS not days
People go to YouTube to LEARN. They're not doom-scrolling. They're actively seeking solutions.
When your ad teaches exactly what they want to know? Game over.
What's Next for AdOutreach
Tanner asked about my future plans, and I got real with him.
After 9 years, I'm not stopping. I'm expanding.
I’m doing more virtual events, like my Video Authority Virtual Event next week
(and yes I’ll be leading the whole thing, there live for a full 8 hours! 😎 )
We're diving deep into software (already launched KeywordSearch.com and ThumbnailCreator.com). The goal? Build something that hits escape velocity.
Because here's what I know - there are only a few ways to build a billion-dollar business:
Private equity
Tech
Finance
I'm positioning myself for the first two. Growing the consulting side, building the personal brand, developing software.
Whatever creates escape velocity first, that's where I'm going all-in.
Want the full blueprint? Tanner and I went deep for over an hour. I shared:
My exact YouTube ad targeting strategies
Why VSSL funnels destroy everything else on YouTube
The "Infinite Game" mindset that built our empire
How I structure my week for maximum leverage
The dinner strategy Tanner's using to close $50-100k deals
Watch The Full Video on YouTube:
More Value Coming Next Friday!
Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
- Aleric Heck | Founder & CEO of AdOutreach
P.S. - Don’t forget to sign up for my Video Authority Virtual Event on December 17th!
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