In partnership with

After Spending over $7.7 Million on YouTube Ads, my team & I have learned a thing or two about running highly Profitable YouTube Ads — and that got me thinking, I’ve had multiple “Million Dollar Lessons” in that time!

So today, I’ll be Revealing 7 of Them inside of this Marketing Minds Edition!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

• I'll give you my "7 Million-Dollar YouTube Ads Lessons" to Skyrocket Your Ad Performance

• How I discovered the game-changing "Phone Number Tweak"

• An inside look at our proprietary "Tree Scaling Method" for sustainable ad growth (without the risk)

• How we're using AI to amplify ad targeting with KeywordSearch

• The shocking truth about why most marketers fail with YouTube Ads (and how to avoid their mistakes)

Alright, let’s Dive In…

Lesson #1: The "Value-Ad" is King 👑

The YouTube "Value-Ad" Framework isn't just a good idea - it's the foundation of our most successful campaigns. Here's how to nail it:

1. Hook (15-30 seconds):

   • Make a bold statement or ask a thought-provoking question

   • Address your ideal client's pain points

   • Tease the value you're about to provide in the ad

2. Educate (1-2 minutes):

   • Deliver 1-3 "Golden Nuggets" of actionable advice

   • Focus on the WHAT and WHY, not the HOW

   • Give them a Taste of what to expect learning from you!

3. Call to Action (30-45 seconds):

   • Make it crystal clear what to do next

   • Show the landing page they'll see when they click

   • Reiterate the value they'll get by taking action

Pro Tip: Use our "Video Blocks" Strategy to create multiple variations of each section. This allows you to test different hooks and educate sections without needing to refilm the entire ad multiple times.

Lesson #2: Harness the Power of Alpha-AI YouTube Ad Targeting 🎯

Our "Alpha-AI" YouTube Ad Targeting strategy is the secret sauce to our targeting success. Here's how to implement it:

1. Leverage Google's AI:

   • Use Custom Segments & create your own targeting audiences to give the AI the ability to learn who your ideal client is and optimize.

   • You can use my AI Ad Targeting Software (5 days free) KeywordSearch.com to generate custom ad audiences!

2. Create Custom Audience Segments:

   • Custom Intent Audiences

   • In-Market Audiences

   • Custom Affinity Audiences

   • Remarketing Lists

3. Use "3D Targeting":

   • Right Person: Use demographic and interest-based targeting (as well as custom audiences)

   • Ability to Invest: Target based on income levels or purchase behavior

   • Right Time: Leverage Intent Based Audiences (like Custom Intent for Google Searches or URL Audiences)

Pro Tip: Use our AI tool, KeywordSearch, to generate high-converting audience ideas in seconds. Get your free 5-day trial here

Lesson #3: Optimize, Don't Just Turn Off 🔧

The key to YouTube Ads success is continuous optimization. Unfortunately many people throw the baby out with the bathwater instead of actually optimizing within a campaign. Here's our process:

1. Give campaigns at least 3-4 days to gather data before making major changes.

2. Use the "Tree Trimming" method:

   • Pause underperforming ads & targeting audiences

   • Increase budget for top performers

   • Create new variations based on what's working

3. Monitor Key Metrics:

   • Click-Through Rate (CTR)

   • View Rate (VTR)

   • Cost Per View (CPV)

   • Cost Per Conversion (CPA)

   • Conversion Rate (CVR)

Pro Tip: Once you have some winning Audiences & Videos - combine them into a “Winning Campaign” you can use — sometimes these are our best campaigns!

Lesson #4: The Tree Scaling Method 🌳

Scaling isn't about pumping money into one campaign (like a balloon — which risks the campaign ‘popping’) - it's about creating a robust ecosystem of campaigns (like a forest of trees). Here's how:

1. Start with your Core Campaign (The Trunk):

   • This is your proven winner with solid ROAS

   • Scale this campaign slowly over time (maintaining it’s performance)

2. Branch out with Similar Campaigns:

   • Create variations targeting different but related audiences

   • Test different ad creatives

   • Experiment with different landing pages or offers

3. Cross-Pollinate:

   • Take winning elements from one branch and apply them to others

   • Use retargeting to nurture leads across campaigns

Pro Tip: Aim to have at least 3-5 solid "branches" before significantly increasing overall spend. This creates stability and resilience in your ad account.

Lesson #5: OmniPresent Retargeting is Your Secret Weapon 🚀

Our OmniPresent Retargeting strategy has been a game-changer. Here's how to implement it:

1. Create a Robust Retargeting Structure:

   • All Converters & Leads

   • Website visitors (past 30, 60, 90 days)

   • Video viewers (at least 25%, 50%, 75%, 95% of your video)

   • Engaged with channel (Subscribers, Likes, etc)

   • Previous Customers (if relevant)

2. Craft Specific Messages for Each Audience:

   • Recent Converters: Address objections and reinforce benefits

   • Website Visitors: Re-engage with new content or offers

   • Video Viewers: Provide next steps based on the content they watched

   • Previous customers: Upsell or cross-sell related products/services

3. Use Multiple Platforms:

   • YouTube Ads for video retargeting

   • Google Display Network for visual reminders

   • Facebook/Instagram for social proof and testimonials

   • As well as MANY MORE (we cover this in our full Omnipresent Retargeting PDF below)

Pro Tip: Use our 24-page OmniPresent Retargeting PDF for a deep dive into this strategy. Download it here

Stay Tuned we’ve got something exciting coming in the Omnipresent Retargeting world in a week or two 😉 

Lesson #6: Test, Test, Test! 🧪

Constant Testing is the key to Long-term Success. Here's just a few variables you can test!

1. Use the "Video Blocks" Strategy:

   • Create multiple hooks, educate sections, and CTAs

   • Mix and match to create dozens of ad variations quickly

2. Test These Elements:

   • Hooks: Test different pain points, promises, or questions

   • Ad Audiences (Custom Audiences & different Varieties)

   • Landing pages: Test long-form vs short-form, video vs text-based

3. Use A/B Testing Tools

   • Give each test enough time and budget to reach statistical significance

Pro Tip: Keep a "swipe file" of your best-performing hooks, stories, and CTAs. This becomes an invaluable resource for future campaigns. You can also spy on competitor ads with KeywordSearch.com 

Lesson #7: The Phone Number Game-Changer 📱

Adding a phone number field to our opt-in forms has been very impactful - I wrote a whole Newsletter on it a few weeks ago! Here's how to make it work for you:

1. Implement a Phone Number field on your landing pages:

   • Make it a required field for higher-ticket offers

   • For lower-ticket offers, make it optional but still present

2. Use software like Aloware to manage texts and calls efficiently

3. Set up an appointment setter system:

   • Hire appointment setters on a base + commission structure

   • Train them thoroughly on your offer and ideal client profile

4. Create a follow-up sequence:

   • Immediate text confirmation

   • Call within 5 minutes of opt-in

   • Follow-up sequence of calls and texts over 7 days

5. Track key metrics:

   • Opt-in rate

   • Contact rate

   • Appointment set rate

   • Show-up rate

   • Close rate

Pro Tip: Use a dynamic typeform to qualify leads in real-time. This ensures your team is focusing on the highest-quality prospects. (Stay Tuned - more on this soon too! 😉 )

There you have it - the 7 biggest lessons from our multi-million dollar YouTube Ads journey, expanded and packed with actionable insights.

Each of these strategies has been crucial in scaling AdOutreach and helping our clients achieve incredible results. But remember, knowledge without action is just potential. The real magic happens when you implement these strategies in your business.

That's why I want to invite you to a complimentary YouTube Ads Strategy Call with my team. We'll dive deep into your business, map out a custom YouTube Ads strategy, and show you exactly how to implement these lessons for maximum impact.

Book Your Free Strategy Call Now

I've invested millions to uncover these insights, and now they're yours. The question is - how will you use them to transform your business?

By the way, I’ve had a few people tell me we’re very booked out — there’s a lot of demand right now, haha! So feel free to book a call using that link, but if you want to skip the line — connect with the Specialist who reached out to you originally & we can help you get an earlier spot!

Content collaboration has never been this easy

Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.

And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.

Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.

Because we love organized content. And so do you. More time, more clients.

Try Planable for free

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them - So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this ;-)

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

- Aleric Heck | Founder & CEO of AdOutreach